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1 - 10 of 19 Results
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/ Technology
Seeking a silver lining: Online fares better in buying plans than offline
67% of respondents to a survey told PriceGrabber in June they are planning to trim their spending compared to 57% who said so in January. Fewer consumers said they are cutting back online shopping vs. offline: 47% are cutting back online and 63% offline.
Posted 07/08/2009Katie DeatschPost a comment
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/ Marketing
45% of marketers don’t integrate online and offline ads—and they should
Two-thirds of respondents to a recent survey said offline ads such as TV and direct mail drive them to search for a company online. But a follow-up study finds that almost half of marketers don’t integrate their search ads with their offline ads.
Posted 08/22/2008Katie DeatschPost a comment
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/ Technology
Offline channels the starting point for most online search, study shows
Two of three online searchers are driven to search online by offline messaging, according to a JupiterResearch study commissioned by search marketing firm iProspect.
Posted 08/23/2007Don DavisPost a comment
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/ Technology
41% of Internet users download digital music, new study says
Among the 41% of Internet users who download music, 53% are between the ages of 25 and 44, and another 11% are 55 and over, research firm Greenfield Online reports.
Posted 06/04/2007Paul DemeryPost a comment
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/ Technology
More than half of web shoppers make purchases offline: Burst Media Survey
More than half of consumers who shop online purchase the items offline, according to a new survey from Burst Media. In a survey of 6,100 web users, Burst found that 50.3% window-shop online only while 49.7% make purchases online.
Posted 10/11/2005Paul DemeryPost a comment
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To expand its reach, PriceGrabber.com goes where new customers are--offline
Shopping site PriceGrabber.com has shifted 40-50% of its online advertising budget to offline media over the past year, seeking to educate shoppers about the concept of online comparison shopping and its service in radio, print, and billboards.
Posted 12/15/2003Kurt PetersPost a comment
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/ Marketing
Web site design trumps even price in consumers’ buying decisions
65% of consumers will not shop on a poorly designed site, even if it’s the site of a favorite brand, says a new survey from Internet design and development firm Genex.
Posted 06/17/2003Kurt PetersPost a comment
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/ Marketing
Kodak e-mails generate $8 offline for every $1 at Kodak.com, study finds
Overall, Kodak estimates the dollar value of e-mail-influenced offline purchases is two to three times greater than that of e-mail-influenced purchases on Kodak.com.
Posted 02/27/2003Kurt PetersPost a comment
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Online marketer CoolSavings takes an offline path
CoolSavings is mailing discounts and coupons to registered users in a direct mail campaign that combines online and offline marketing.
Posted 07/22/2002Kurt PetersPost a comment
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/ Technology
Online presence drives sales offline, a new report confirms
Even consumers who aren’t making purchases online are being influenced to buy offline by what they see on the web.
Posted 07/17/2001Kurt PetersPost a comment
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