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  • The buzz builders

    The buzz builders

    Retailers use a secret weapon to give voice to their campaigns: social media-savvy consumers.

    Posted 05/01/2013Zak StamborPost a comment

    Retailers use a secret weapon to give voice to their campaigns: social media-savvy consumers.
  • Listen up

    Listen up

    E-retailers tune in on consumers' online conversations, and act on on what they hear.

    Posted 05/31/2011Allison EnrightPost a comment

    E-retailers tune in on consumers' online conversations, and act on on what they hear.
  • Tracking online conversations helps Vistaprint reduce its customer service

    / E-Retailers

    Tracking online conversations helps Vistaprint reduce its customer service

    The e-retailer and provider of print services works with Scout Labs, a technology vendor that combs social media, as well as the broader web, for mentions of Vistaprint. By listening in on its comments, Vistaprint has reduced its customer service calls.

    Posted 05/20/2010Zak StamborPost a comment

    The e-retailer and provider of print services works with Scout Labs, a technology vendor that combs social media, as well as the broader web, for mentions of Vistaprint. By listening in on its comments, Vistaprint has reduced its customer service calls.

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