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/ Technology
Ads for online florists deliver best same-day sales on Yahoo
Consumers viewing ads for two online florists on Yahoo’s home page were twice as likely to make a same-day purchase from the florist sites as a control group that visited the portal when the banner ads didn’t run, a new study from Compete Inc. finds.
Posted 04/21/2009Katie DeatschPost a comment
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/ Technology
Valentine’s-related sites peak earlier this year than last
Online shoppers came to flowers and gifts sites for Valentine’s Day giving earlier this year than last, reports web traffic measurement company Hitwise.
Posted 02/14/2005Kurt PetersPost a comment
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/ Technology
Online florist sites need perking up, study says
Online florists should communicate shipping costs to customers as a way to combat a perception that online flowers cost more than offline, concludes a new study by Web Mystery Shoppers International Inc.
Posted 02/10/2003Kurt PetersPost a comment
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/ Technology
Study: Online Shoppers Raising the Bar on Fulfillment
Outsourcing order fulfillment, though often the best choice financially for e-retailers, must reflect the fact that online consumers are raising the bar over the timeliness and accuracy of delivery, according to a new report by Bain & Co. and Mainspring Communications. The firms cited the performance of online florists on Mother's Day, saying that as many as one-third of orders were unfilled. "It is clear from our research at this point--and the...
Posted 01/19/2001Don DavisPost a comment
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/ Press Release
Windowbox, a leading drop-shipper, changes name to FloraServ® and opens doors to all on-line florists
Online floral player cuts gardening business roots, changes name to reflect new focus. The well-known Southern California drop shipper has changed its name to more accurately reflect its business. The company serves all but one of the nation’s mass market online florists, as well as specialty retailers like Calyx & Corolla and Smith & Hawken. As well as the name change, the company announced it will be opening its virtual doors to all online...
Posted 10/27/2004
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