Search marketing campaigns take on branding duty

Search engine marketing is all about measuring the ROI of online calls to action, as gauged in clicks, conversions, leads and calls. Now, marketers are starting to add keywords whose primary goal is not ROI, but branding.

Posted 06/03/2004Kurt PetersPost a comment

/ Technology

It’s back: online ad sending up 10.5% to $3.3 billion for the first half

Consumer brand advertising leads the way, accounting for 35% of online advertising with 44% of that from retailers. Spending on paid search soars to 31% of Q2 online ad revenue from just 9% a year ago as marketers demand more accountability.

Posted 11/11/2003Kurt PetersPost a comment

/ Press Release

Clash-Media launches social media add-on for its Revenue Path

Will help organizations optimize their returns by offering a new approach to social media marketing and website monetization. New York, January 26, 2010 – Clash-Media, the online customer acquisition specialist, has launched a new Revenue Path enhancement to help marketers gather customer data from social media sites such as Facebook and Hi5. This new approach, which makes offers appear indigenous to the website, will allow marketers and...

Posted 01/27/2010

/ Press Release

Q Interactive Sees Significant Growth in Usage of Online Lead Generation Across Key Industries

Leading Lead Generation Ad Network’s TrueLeads™ Service Recognizing Double & Triple Digit Growth from Automotive, Retail, CPG and Media, Among Others CHICAGO – June 11, 2007 – Leading interactive marketing service provider Q Interactive today announced it has experienced substantial growth in its TrueLeads™ online lead generation service, a part of The Q Network, the Internet’s largest lead generation-focused advertising network. Through the...

Posted 06/12/2007

/ Press Release

Q Interactive Launches New Triple Opt-In Lead Generation Service

New Service Caters to Specific Advertiser Needs, Raises the Bar of Lead Qualification to Ensure the Best Quality Leads Available CHICAGO, June 26 -- Q Interactive, a leading online marketing services provider, today announced the launch of Triple Opt-In Lead Generation as part of its high-performance TrueLeads(TM) online lead generation service. The new offering takes Q Interactive`s standard double opt-in requirement for TrueLeads offers one...

Posted 06/26/2006