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  • Russia: A massive frontier of e-commerce potential

    / Marketing

    Russia: A massive frontier of e-commerce potential

    Online sales in Russia are expected to swell to $38 billion by 2018, and Russia ranked fifth worldwide in e-commerce growth last year, according to international market research firm yStats.com. Big players with deep pockets are taking note.

    Posted 10/09/2014Katie EvansPost a comment

    Online sales in Russia are expected to swell to $38 billion by 2018, and Russia ranked fifth worldwide in e-commerce growth last year, according to international market research firm yStats.com. Big players with deep pockets are taking note.

    Related Content:Rakuten

  • eBay launches a global branding campaign

    / Marketing

    eBay launches a global branding campaign

    The move, which comes a little more than a week after the online marketplace announced it was spinning off PayPal, aims to draw shoppers to eBay in the lead-up to the holiday season. The campaign includes four TV spots as well a range of online and mobile ad buys and advertising on social networks.

    Posted 10/09/2014Zak StamborPost a comment

    The move, which comes a little more than a week after the online marketplace announced it was spinning off PayPal, aims to draw shoppers to eBay in the lead-up to the holiday season. The campaign includes four TV spots as well a range of online and mobile ad buys and advertising on social networks.

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