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  • Why focusing on negative reviews pays off for a retailer

    / E-Retailers

    Why focusing on negative reviews pays off for a retailer

    Consumer trust improves when negative reviews show up in a search for a product or company, and what dissatisfied customers say can help an online seller make adjustments and generate more sales.

    Posted 06/05/2015Tracy MaplePost a comment

    Consumer trust improves when negative reviews show up in a search for a product or company, and what dissatisfied customers say can help an online seller make adjustments and generate more sales.
  • / B2B E-Commerce

    Can online reviews be too good?

    Consumers may be skeptical of exclusively glowing reviews, especially when experts say 30% of online reviews are fake. An e-retailer reports what it’s done—and not done—in response to good reviews.

    Posted 01/17/2014Sam ProchazkaPost a comment

    Consumers may be skeptical of exclusively glowing reviews, especially when experts say 30% of online reviews are fake. An e-retailer reports what it’s done—and not done—in response to good reviews.
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