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/ Marketing
Flash-sale e-mails spark more purchases when sent late in the afternoon
The best time to send the marketing messages is after 3 p.m., a study says.
Posted 10/03/2011Allison Enright1 comments
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/ Marketing
WagJag.com tests e-mails to make its offers stand out
The Canadian daily-deal site runs subject line and timing tests with its e-mail service provider.
Posted 09/29/2011Allison EnrightPost a comment
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/ Marketing
E-mail conversions jump 16% during the holidays
The conversion rate for e-mail increased to 2.9% in Q4.
Posted 03/10/2011Stefany MoorePost a comment
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/ Marketing
E-retailers miss opportunities to welcome new subscribers
Only 1% of Internet Retailer’s Top 500 e-retailers send two or more welcome messages.
Posted 08/18/2010Allison EnrightPost a comment
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