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/ Marketing

Breaking up with an e-mail marketer can be hard to do—too hard, study says

Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.

Posted 03/25/2010Paul DemeryPost a comment

Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.

/ Marketing

How 1-800-Flowers.com woos back customers who abandon shopping sessions

When shoppers abandon a shopping cart or browsing session, the floral and gifts retailer sends automated e-mails to woo them back. The open rate is five times higher than on regular e-mails, vice president Lisa Hendrikson says.

Posted 01/14/2010Paul DemeryPost a comment

When shoppers abandon a shopping cart or browsing session, the floral and gifts retailer sends automated e-mails to woo them back. The open rate is five times higher than on regular e-mails, vice president Lisa Hendrikson says.

/ Technology

Consumer advocacy groups call for Internet privacy protections

A group of 10 consumer advocacy groups has called on the U.S. Congress to enact legislation to protect consumer privacy amid the growing use of Internet technology that tracks consumers’ online behavior. A bill is expected this fall.

Posted 09/08/2009Katie DeatschPost a comment

A group of 10 consumer advocacy groups has called on the U.S. Congress to enact legislation to protect consumer privacy amid the growing use of Internet technology that tracks consumers’ online behavior. A bill is expected this fall.

/ Marketing

E-mails from manufacturers boost brand image and loyalty, survey says

62% of consumers say permission-based e-mail from packaged goods companies directly affects their shopping and buying behavior.

Posted 03/06/2009Don DavisPost a comment

62% of consumers say permission-based e-mail from packaged goods companies directly affects their shopping and buying behavior.

/ Marketing

FTC issues updated Can-Spam rule provisions

The U.S. Federal Trade Commission has issued updated provisions to the Can-Spam Act, including clarification of rules governing the opt-out process. The law, which took effect Jan. 1, 2004, regulates commercial e-mails.

Posted 06/19/2008Paul DemeryPost a comment

The U.S. Federal Trade Commission has issued updated provisions to the Can-Spam Act, including clarification of rules governing the opt-out process. The law, which took effect Jan. 1, 2004, regulates commercial e-mails.

/ Marketing

Skechers steps up its e-mail response rate with segmented campaigns

Skechers, the manufacturer and retailer of footwear, has significantly increased its return on e-mail marketing by improving how it targets segments of consumers, the company says.

Posted 06/19/2008Paul DemeryPost a comment

Skechers, the manufacturer and retailer of footwear, has significantly increased its return on e-mail marketing by improving how it targets segments of consumers, the company says.

Related Searches:Footwear Return Rate

/ Marketing

E-mail opt-outs can still bring value to marketers, new study says

Although major online retailers honor e-mail unsubscribe requests quickly, they should learn from customers while making it easier for them to opt out of e-mail, the Email Experience Council says in a new study.

Posted 02/07/2008Paul DemeryPost a comment

Although major online retailers honor e-mail unsubscribe requests quickly, they should learn from customers while making it easier for them to opt out of e-mail, the Email Experience Council says in a new study.

/ Marketing

Retailers improving on e-mail, but still have room to improve, study finds

Growing lists, using the right creative format and managing opt-in and opt-out programs with the customer base remain challenges, according to a Silverpop study.

Posted 09/20/2007Paul DemeryPost a comment

Growing lists, using the right creative format and managing opt-in and opt-out programs with the customer base remain challenges, according to a Silverpop study.

/ Marketing

Retailers dropping the ball on e-mail opt-outs, study says

Retailers are passing up opportunities to lower the number of people who opt-out of e-mail marketing campaigns, a Silverpop study finds.

Posted 03/23/2006Paul DemeryPost a comment

Retailers are passing up opportunities to lower the number of people who opt-out of e-mail marketing campaigns, a Silverpop study finds.

/ Marketing

E-mail practices a rich field for retailer differentiation, study finds

Silverpop’s review of 175 retailers suggests it would take most retailers only slight adjustments to their e-mail marketing programs to leap ahead of the competition.

Posted 08/17/2005Mary WagnerPost a comment

Silverpop’s review of 175 retailers suggests it would take most retailers only slight adjustments to their e-mail marketing programs to leap ahead of the competition.

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