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Oracle Corp., Last 2 Months

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  • A marketing expert offers tips on B2B content marketing

    / B2B

    A marketing expert offers tips on B2B content marketing

    With less than half of B2B marketers expressing confidence in their use of content marketing to explain products to businesses without sales pitches, Oracle marketing expert Kristin Farwell says they need to fill their content with information that details how effective their products are in helping customers.

    Posted 10/27/2014Paul DemeryPost a comment

    With less than half of B2B marketers expressing confidence in their use of content marketing to explain products to businesses without sales pitches, Oracle marketing expert Kristin Farwell says they need to fill their content with information that details how effective their products are in…

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