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OracleIRCEJune14

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1 - 4 of 4 Results

  • / Mobile Commerce

    Engaging with the mobile consumer

    While conversion rates and average order value have long been important metrics for e-retailers, many are now seeing that mobile engagement serves a different purpose.

    Posted 06/25/2014AbCallardPost a comment

    While conversion rates and average order value have long been important metrics for e-retailers, many are now seeing that mobile engagement serves a different purpose.

    Related Content:Engagement

  • For a flash-sale retailer, an m-commerce site first, then apps

    / Mobile Commerce

    For a flash-sale retailer, an m-commerce site first, then apps

    Beyond the Rack leverages the benefits of the mobile web to increase click-through rates and revenue per e-mail for its 12 million daily e-mails, the company’s director of marketing told attendees at the Internet Retailer Conference & Exhibition.

    Posted 06/13/2014AbCallardPost a comment

    Beyond the Rack leverages the benefits of the mobile web to increase click-through rates and revenue per e-mail for its 12 million daily e-mails, the company’s director of marketing told attendees at the Internet Retailer Conference & Exhibition.

    Related Content:Beyond The Rack

  • IRCE Hot Topic: Global e-commerce

    / Marketing

    IRCE Hot Topic: Global e-commerce

    Two days after IRCE 2014 begins, the World Cup soccer championship will literally kick off in Brazil. Brazilian web-only sporting goods retailer Netshoes is ready, and IRCE attendees will hear firsthand from chief marketing officer Juliano Turbino how Netshoes aims to meet the expected spike in demand for all things soccer—or "futebol" in Portuguese—during the 32-nation, every-four-year event.

    Posted 06/05/2014Don DavisPost a comment

    Two days after IRCE 2014 begins, the World Cup soccer championship will literally kick off in Brazil. Brazilian web-only sporting goods retailer Netshoes is ready, and IRCE attendees will hear firsthand from chief marketing officer Juliano Turbino how Netshoes aims to meet the expected spike in…

    Related Content:Don Davis | Australia

  • IRCE Hot Topic: Mobile Commerce

    / Marketing

    IRCE Hot Topic: Mobile Commerce

    Responsive web design is arguably the most important subject in mobile commerce today.

    Posted 06/03/2014Bill SiwickiPost a comment

    Responsive web design is arguably the most important subject in mobile commerce today.

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