/ Marketing

Nike re-launches retail site on Adobe Flash platform

In its first major site redesign since its debut in 1999, Nike Inc.’s Nike.com has re-launched on the Adobe Flash platform with sharply different site display, search and navigation features, the apparel and sporting goods retailer says.

Posted 09/29/2006Paul DemeryPost a comment

/ Marketing

GiftCertificates.com adds 13 merchant partners

Thirteen national merchants—including Nike, iTunes and TicketsNow.com—are joining the merchant network of GiftCertificates.com.

Posted 12/29/2005Mary WagnerPost a comment

/ Technology

Nike.com takes three-pronged attract in converting from info-only to sales

What Nike calls its “sales funnel” uses the web to attract shoppers, convert them to buyers and retain them as customers. Conversions are up 67% since the program began nearly two years ago.

Posted 08/14/2003Kurt PetersPost a comment

Niketown.com jumps on the free shipping bandwagon

Joining other online retailers who believe they are moving market share with free shipping, Niketown.com is running a back-to-school promotion that offers free shipping on all orders.

Posted 08/09/2002Kurt PetersPost a comment

Tim Harrington`s Fogdog is no longer a pup, but it`s no billion-dollar show dog---yet

On a September afternoon when he’s supposed to be on the mound for his company’s softball team, Fogdog Sports CEO Tim Harrington was huddled in his office, pitching something far bigger for the fledgling e-retailer. Just how big becames clear when the news broke a few days later. In a double play, Fogdog announced an exclusive, six-month deal to sell the full line of Nike Inc. sports gear at a discount. What’s more, Fogdog unveiled plans to go...

Posted 12/26/2000Don DavisPost a comment

Sue Levin`s startup gives the long-ignored women`s sportswear market a www.workout

Sue Levin had all the vantage point she needed to survey the sorry state of women’s sportswear retailing. A five-year marketing executive at Nike, lifelong athlete and former sports journalist, Levin knew that few retailers specializing in women’s sports apparel had dared to tread beyond shoes. So when her friend Steve Hochman urged her to come run a company with its sights on pioneering the market, Levin gave up the security of her job at Nike...

Posted 12/26/2000Don DavisPost a comment