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/ Marketing
Thenorthface.com: Showing the way
The company is making extensive use of video, such as clips of employees presenting apparel on product pages.
Posted 11/30/2012Bill BriggsPost a comment
Related Searches:The North Face
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/ Technology
A rich app can be the key to a tablet user’s heart
A Backcountry executive will discuss at IRCE the role an iPad app can play.
Posted 04/06/2012Bill SiwickiPost a comment
Related Searches:Backcountry
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/ E-Retailers
Moosejaw Mountaineering has a new I.T. director
Michael Moore oversaw e-commerce at Lakeshore Learning Materials.
Posted 01/13/2012Stefany MoorePost a comment
Related Searches:Moosejaw Revenue | Lakeshore Learning | Moosejaw
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/ E-Retailers
Backcountry.com hires a chief technology officer
CJ Singh has worked for Oracle and Yahoo, and has worked in Latin America.
Posted 11/09/2011Stefany MoorePost a comment
Related Searches:Backcountry
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/ E-Retailers
Backcountry.com to open a fulfillment center in Virginia next summer
The operation will help the outdoor gear retailer better serve the Eastern U.S.
Posted 10/12/2011Thad RueterPost a comment
Related Searches:Backcountry
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/ E-Retailers
Cabela’s hires an e-commerce veteran to head up its online business
Scott Williams has worked at Fanatics, Wal-Mart and OfficeMax.
Posted 09/28/2011Stefany MoorePost a comment
Related Searches:Profit Margins | Cabela's | Cabelas
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/ Marketing
For a distributor, a photo management system gets product data to resellers faster
Lafuma Group uploads more than 3,000 photos so resellers can get them on demand.
Posted 09/22/2011Allison EnrightPost a comment
Related Searches:Recreational Equipment Inc
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/ Marketing
Social network sign-ins lead to more sales for Giantnerd
The e-retailer enables shoppers to log into its site via their social network IDs.
Posted 09/19/2011Allison EnrightPost a comment
Related Searches:Giantnerd | Facebook Login
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/ Marketing
How digital tools helped refashion Columbia
The apparel company uses videos and scanning to build sales and buzz.
Posted 09/13/2011Allison EnrightPost a comment
Related Searches:Patent | Columbia Sportswear | Columbia
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/ Technology
Altrec makes e-commerce personalization even more personal
The outdoor gear retailer bases recommendations on a consumer’s current site visit.
Posted 07/18/2011Zak Stambor1 comments
Related Searches:Baynote
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