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Out-of-home advertising

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  • When billboards meet web sites, watch out

    If you build a web page on an outdoor billboard, will people come out and look at it? Jewelry retailers Ed and Christine Dahlkemper have good reason to say they do. The Internet makes billboard advertising more effective and cost-efficient than in the past, they say.

    Posted 08/30/2007Internet RetailerPost a comment

    If you build a web page on an outdoor billboard, will people come out and look at it? Jewelry retailers Ed and Christine Dahlkemper have good reason to say they do. The Internet makes billboard advertising more effective and cost-efficient than in the past, they say.
  • Driving a marketing campaign through web-based outdoor billboards

    When Dahlkemper’s tried billboard advertising in the past, the retail jeweler found the medium too costly and inflexible. But now that it can change ads over the Internet, billboards are back as an important marketing tool.

    Posted 08/07/2007Kurt PetersPost a comment

    When Dahlkemper’s tried billboard advertising in the past, the retail jeweler found the medium too costly and inflexible. But now that it can change ads over the Internet, billboards are back as an important marketing tool.

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