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Packaging, Last 2 Months

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  • Cartoon characters take over the Amazon shipping box

    / E-Retailers

    Cartoon characters take over the Amazon shipping box

    In the first-of-its kind advertising program, Universal Studios brands the Amazon box in bright yellow to promote the July 10 release of the movie Minions. Universal says it approached Amazon about the deal—not vice versa—but the world’s largest e-retailer says it’s open to working with brands on similar arrangements in the future.

    Posted 06/08/2015Stefany ZarobanPost a comment

    In the first-of-its kind advertising program, Universal Studios brands the Amazon box in bright yellow to promote the July 10 release of the movie Minions. Universal says it approached Amazon about the deal—not vice versa—but the world’s largest e-retailer says it’s open to working with…
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