/ Marketing

Google gets more personal, but e-retailers need not fret, expert says

Google Inc. announced it will begin using cookies to deliver more personalized search results. While this could impact natural search rankings, one expert says e-retailers that focus on timely, relevant content will likely remain on Google’s good side.

Posted 02/05/2010Zak StamborPost a comment

/ Technology

Don’t sweat over Google’s changing search algorithms, search expert says

Search marketers often overlook the fundamentals of search engine optimization while worrying about how Google may be changing its search ranking algorithms, says Gordon Magee, Internet marketing manager at pet supplies e-retailer Drs. Foster and Smith.

Posted 03/26/2009Paul DemeryPost a comment

/ Marketing

BabyUniverse.com improves natural search rankings and lowers bounce rates

When The Parent Co. recently redesigned BabyUniverse.com, it worked with its site search and navigation technology provider to improve natural search rankings while making it less likely visitors would abandon landing pages, the retailer says.

Posted 05/22/2008Don DavisPost a comment

/ Marketing

Better understanding of link-building can lead to higher search rankings

How links from other sites can improve a retail web site’s rankings in search listings is one of the least understood aspects of natural search optimization.

Posted 01/02/2008Don DavisPost a comment

/ Marketing

Weaning products site shows how to milk Google for a high search page rank

KeentoWean.com, a UK-based web site retailer of weaning products for babies, rose to the number five position in Google search results for “weaning products” within two weeks of launch. There are lessons for other merchants in the tactics employed.

Posted 12/20/2007Don DavisPost a comment

How Evogear.com boosted Google organic search rankings

Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages on its web site, director of e-commerce Nathan Decker says.

Posted 05/03/2007Paul DemeryPost a comment

Related Searches:Insite | Evogear

Oops! What happened to that Google natural search ranking?

A change in the way Google recognizes the number of inbound links to a web site has caused many sites to drop in their Google natural search rankings, and re-building those rankings can take months, search marketing expert Cindy Brown says.

Posted 02/27/2007Kurt PetersPost a comment

Search relevancy on Froogle much the same as on Google – with a few twists

Froogle’s ranking function is based on Google`s – but its use of structured data such as prices and its index’s exclusion of content like product reviews and discussions are two reasons why rankings on Froogle and Google differ.

Posted 05/13/2004Mary WagnerPost a comment