/ Technology

Paid search spending will more than double in 5 years, study says

The popularity of paid search as an online advertising tool will continue to surge over the next several years, as spending on it more than doubles to $5.5 billion by 2009, Jupiter Research reports.

Posted 08/10/2004Paul DemeryPost a comment

Yahoo offers deeper site search--for a fee

With subsidiary Overture Services, Yahoo is launching a service that will make it easier get deep or dynamic web content--material less readily discovered by search engine crawlers--into Yahoo’s index for potential inclusion in search results.

Posted 03/02/2004Kurt PetersPost a comment

At Shop.org meeting, search engine marketing is never a dull topic

The Shop.org Annual Summit breakout session Search Engine Marketing Update attracted a roomful of retailers, many of whom expressed varying levels of frustration at the different participants in search engine marketing.

Posted 09/25/2003Kurt PetersPost a comment

/ Marketing

Yahoo takes a new approach to shopping with a broader offering

Yahoo today is combining a new Yahoo Product Search function with Yahoo Shopping so that consumers searching for products will get results from both services. Retailers will pay a cost-per-click to be included in the Product Search results.

Posted 09/23/2003Kurt PetersPost a comment

/ Technology

Inktomi beefs up its OEM search service

Inktomi, a provider of search results to portals and search sites, released Inktomi Web Search 9 this week featuring paid inclusion, the ability to target results geographically, an XML interface and refined search results context.

Posted 11/21/2002Kurt PetersPost a comment

Walmart.com and eBay expand paid inclusion contracts with Inktomi

More than 1,000 leading sites have now signed up for Inktomi’s Index Connect, a search optimization program within a paid inclusion program.

Posted 08/13/2002Kurt PetersPost a comment

Related Searches:Walmart Web Revenue Model

Meta-search provider InfoSpace gets into the paid inclusion business

A new program to launch in the next few weeks with Internet advertising solutions provider Ah-ha.com guarantees inclusion in search results for a fee.

Posted 08/12/2002Kurt PetersPost a comment

/ Technology

FTC urges clearer disclosure of paid placements in search results

Seven search engines have received letters from Federal Trade Commission urging them to state more clearly when marketers have paid to have sites appear in search results. The letter was in response to a complaint of a consumer advocacy group.

Posted 07/24/2002Kurt PetersPost a comment