/ E-Retailers

Vacuum manufacturer Oreck picks up more sales with targeted marketing

The company tailors marketing messages based on how shoppers arrive at the site.

Posted 07/19/2012Katie DeatschPost a comment

/ Marketing

Google paid clicks increase 42%

And revenue increased by 21%, reaching $10.96 billion.

Posted 07/19/2012Thad RueterPost a comment

/ Marketing

Google Shopping gains steam

But many retailers need more information about the program, an IR survey finds.

Posted 07/16/2012Thad Rueter2 comments

Related Searches:Comparison Shopping

/ Marketing

Paid search spending climbs 17% in Q2

Investment in Asia-Pacific is growing quickly, a report says.

Posted 07/06/2012Allison EnrightPost a comment

/ Marketing

Fighting the affiliate shell game

Bike and parts e-retailer Jenson USA was losing serious money to dishonest operators.

Posted 07/02/2012Allison Enright5 comments

Related Searches:Worst Retail Sites | Jenson Usa

/ Marketing

Per-click costs fall 6% in May, while sales from search increase 34%

Mother’s Day shopping helped push sales from search up, PM Digital says.

Posted 06/26/2012Allison EnrightPost a comment

Related Searches:Mother's Day

/ Marketing

IRCE 2012 Report: It’s easy to fix search marketing missteps

An exclamation point in paid search ad copy lifts sales 7%, an expert says.

Posted 06/12/2012Mary WagnerPost a comment

Related Searches:Mary Wagner | Galls | 2012 Irce Speaker Presentations

/ Marketing

Online ad revenue climbs 15%

Marketers spent $8.4 billion on web advertising in Q1, a trade group says.

Posted 06/11/2012Allison EnrightPost a comment

/ Marketing

Click costs continue to decline

The per-click cost for paid search ads declined 3% in April.

Posted 05/23/2012Allison EnrightPost a comment

Related Searches:Conversion Rate Statistics | Easter | Industry Average Conversion Rates

/ Technology

Retailers get mobile-friendly

91% of retailers have a mobile strategy in place, a study says.

Posted 05/23/2012Allison Enright2 comments

Related Searches:Pew | Tablets In Retail Store