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/ Marketing
Retail rivals take on Amazon in paid search—and win
The retail giant isn’t to be ignored, but it has real competition, AdGooroo says.
Posted 08/08/2012Amy DustoPost a comment
Related Searches:Bloomingdales | O'reilly Auto Parts | Toys R Us
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/ Marketing
Paid search ads drive a 32% increase in Q2 sales
Conversions from paid search also rose 7%, PM Digital says.
Posted 07/31/2012Allison EnrightPost a comment
Related Searches:Mother's Day | Industry Average Conversion Rates
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/ Technology
Location, location, location: Foursquare debuts paid search ads
Merchants can reach Foursquare users with ads related to consumers’ locations.
Posted 07/25/2012Allison EnrightPost a comment
Related Searches:Walgreens Mobile
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/ E-Retailers
Vacuum manufacturer Oreck picks up more sales with targeted marketing
The company tailors marketing messages based on how shoppers arrive at the site.
Posted 07/19/2012Katie DeatschPost a comment
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/ Marketing
Google paid clicks increase 42%
And revenue increased by 21%, reaching $10.96 billion.
Posted 07/19/2012Thad RueterPost a comment
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/ Marketing
Google Shopping gains steam
But many retailers need more information about the program, an IR survey finds.
Posted 07/16/2012Thad Rueter2 comments
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/ Marketing
Paid search spending climbs 17% in Q2
Investment in Asia-Pacific is growing quickly, a report says.
Posted 07/06/2012Allison EnrightPost a comment
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/ Marketing
Fighting the affiliate shell game
Bike and parts e-retailer Jenson USA was losing serious money to dishonest operators.
Posted 07/02/2012Allison Enright5 comments
Related Searches:Worst Retail Sites
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/ Marketing
Per-click costs fall 6% in May, while sales from search increase 34%
Mother’s Day shopping helped push sales from search up, PM Digital says.
Posted 06/26/2012Allison EnrightPost a comment
Related Searches:Mother's Day
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/ Marketing
IRCE 2012 Report: It’s easy to fix search marketing missteps
An exclamation point in paid search ad copy lifts sales 7%, an expert says.
Posted 06/12/2012Mary WagnerPost a comment
Related Searches:Mary Wagner
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