/ Marketing

Retail rivals take on Amazon in paid search—and win

The retail giant isn’t to be ignored, but it has real competition, AdGooroo says.

Posted 08/08/2012Amy DustoPost a comment

Related Searches:Bloomingdales | O'reilly Auto Parts | Toys R Us

/ Marketing

Paid search ads drive a 32% increase in Q2 sales

Conversions from paid search also rose 7%, PM Digital says.

Posted 07/31/2012Allison EnrightPost a comment

Related Searches:Mother's Day | Industry Average Conversion Rates

/ Technology

Location, location, location: Foursquare debuts paid search ads

Merchants can reach Foursquare users with ads related to consumers’ locations.

Posted 07/25/2012Allison EnrightPost a comment

Related Searches:Walgreens Mobile

/ E-Retailers

Vacuum manufacturer Oreck picks up more sales with targeted marketing

The company tailors marketing messages based on how shoppers arrive at the site.

Posted 07/19/2012Katie DeatschPost a comment

/ Marketing

Google paid clicks increase 42%

And revenue increased by 21%, reaching $10.96 billion.

Posted 07/19/2012Thad RueterPost a comment

/ Marketing

Google Shopping gains steam

But many retailers need more information about the program, an IR survey finds.

Posted 07/16/2012Thad Rueter2 comments

/ Marketing

Paid search spending climbs 17% in Q2

Investment in Asia-Pacific is growing quickly, a report says.

Posted 07/06/2012Allison EnrightPost a comment

/ Marketing

Fighting the affiliate shell game

Bike and parts e-retailer Jenson USA was losing serious money to dishonest operators.

Posted 07/02/2012Allison Enright5 comments

Related Searches:Worst Retail Sites

/ Marketing

Per-click costs fall 6% in May, while sales from search increase 34%

Mother’s Day shopping helped push sales from search up, PM Digital says.

Posted 06/26/2012Allison EnrightPost a comment

Related Searches:Mother's Day

/ Marketing

IRCE 2012 Report: It’s easy to fix search marketing missteps

An exclamation point in paid search ad copy lifts sales 7%, an expert says.

Posted 06/12/2012Mary WagnerPost a comment

Related Searches:Mary Wagner