/ Marketing

Coordinating paid and organic channels helps reduce SeeHere.com’s acquisition costs

The efforts helped the drive better brand recognition, the retailer says.

Posted 02/03/2011Zak StamborPost a comment

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/ Marketing

Getting a broader look at paid search results

Many channels can contribute to a sale, and retailers are getting better at giving credit.

Posted 02/03/2011Paul DemeryPost a comment

/ Technology

E-retailers project higher tech spending

62% of online retailers plan to increase technology spending in 2011, Forrester says.

Posted 01/31/2011Allison EnrightPost a comment

/ E-Retailers

E-commerce vet Tom Funk joins Green Mountain Coffee

He will focus on customer acquisition, loyalty, and paid and organic search.

Posted 01/31/2011Kurt PetersPost a comment

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/ Marketing

Paid search spending projected to grow up to 20% in 2011

Higher paid click costs and demand will help drive the increase, Efficient Frontier says.

Posted 01/25/2011Allison EnrightPost a comment

/ Technology

A leadership change at Google

Co-founder Larry Page will take over as CEO. Google also reports paid clicks jump 18%.

Posted 01/20/2011Allison EnrightPost a comment

/ Technology

Amazon’s paid search traffic leaps more than 50% during the holidays

Yahoo and Bing commanded about a quarter of searches, says Experian Hitwise data.

Posted 01/18/2011Allison EnrightPost a comment

/ Marketing

Interactive marketing budgets are rising to reach cross-channel shoppers

Mobile and social will lead an increase in marketing spend this year, Forrester Research says.

Posted 01/13/2011Paul Demery1 comments