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Paid search, Last Year

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1 - 9 of 9 Results

  • Pictures prove their worth in search marketing

    / Marketing

    Pictures prove their worth in search marketing

    Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit.

    Posted 04/16/2014AbCallardPost a comment

    Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit.

    Related Content:Rkg

  • W.W. Grainger kicks up performance of non-branded search ads

    / B2B

    W.W. Grainger kicks up performance of non-branded search ads

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel says.

    Posted 04/15/2014Paul DemeryPost a comment

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel…

    Related Content:Grainger

  • Mobile paid search spending rises 135% globally in Q1

    / Marketing

    Mobile paid search spending rises 135% globally in Q1

    Mobile now comprises 25% of all paid search spending, split 60-40 between tablets and smartphones, a new report says.

    Posted 04/09/2014AbCallardPost a comment

    Mobile now comprises 25% of all paid search spending, split 60-40 between tablets and smartphones, a new report says.

    Related Content:Mobile Paid Search | Paid Search

  • Bing goes up against Google with its own Product Ads program

    / Marketing

    Bing goes up against Google with its own Product Ads program

    The ads, which looks similar to Google’s Product Listing Ads, let marketers feature product images and descriptions across Yahoo and Bing search results. Bing has tested the new ad format across more 140 million ads from hundreds of advertisers. It’s also launched a mobile version.

    Posted 04/03/2014Paul DemeryPost a comment

    The ads, which looks similar to Google’s Product Listing Ads, let marketers feature product images and descriptions across Yahoo and Bing search results. Bing has tested the new ad format across more 140 million ads from hundreds of advertisers. It’s also launched a mobile version.

    Related Content:Product Listing Ads

  • Google updates its search display with fingers in mind

    / Marketing

    Google updates its search display with fingers in mind

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.

    Posted 03/13/2014Amy DustoPost a comment

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.
  • Google's paid clicks rise 31% in Q4

    / Technology

    Google's paid clicks rise 31% in Q4

    Paid clicks were up 31% in the fourth quarter, the search giant announced this afternoon. Although it reports cost per click on all ads was down by 11% in Q4, Adobe reports that one ad format—the Product Listing Ad—had 70% cost-per-click increase in the quarter.

    Posted 01/30/2014Amy DustoPost a comment

    Paid clicks were up 31% in the fourth quarter, the search giant announced this afternoon. Although it reports cost per click on all ads was down by 11% in Q4, Adobe reports that one ad format—the Product Listing Ad—had 70% cost-per-click increase in the quarter.
  • The rise of Google’s Product Listing Ads

    / Marketing

    The rise of Google’s Product Listing Ads

    The click-through rate in 2013 for PLAs was 47% higher than for Google pay-per-click text ads, a digital marketing firm says. Google introduced its paid Product Listing Ads in 2012.

    Posted 01/10/2014Allison EnrightPost a comment

    The click-through rate in 2013 for PLAs was 47% higher than for Google pay-per-click text ads, a digital marketing firm says. Google introduced its paid Product Listing Ads in 2012.

    Related Content:Product Listing Ads

  • Advertisers double down on Google's Product Listing Ads

    / Marketing

    Advertisers double down on Google's Product Listing Ads

    The ads, which Google introduced in October 2012, enable retailers to display images of products along with prices on Google search results pages. The number of such ads is up 99% in November compared to a year earlier, according to new research.

    Posted 12/24/2013Madeline C. AndrePost a comment

    The ads, which Google introduced in October 2012, enable retailers to display images of products along with prices on Google search results pages. The number of such ads is up 99% in November compared to a year earlier, according to new research.

    Related Content:Madeline Andre | Product Listing Ads | Kenshoo

  • Survey: Searching for better ROI

    Survey: Searching for better ROI

    The results of an Internet Retailer survey reveal that retail marketers will shift more of their budgets to Bing and Google’s new ad format and contend with changes in natural search in the year ahead.

    Posted 11/04/2013Thad RueterPost a comment

    The results of an Internet Retailer survey reveal that retail marketers will shift more of their budgets to Bing and Google’s new ad format and contend with changes in natural search in the year ahead.

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