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/ Marketing
Getting a broader look at paid search results
Many channels can contribute to a sale, and retailers are getting better at giving credit.
Posted 02/03/2011Paul DemeryPost a comment
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/ Marketing
Google looks more closely at reviews
The search engine giant is giving merchant reviews more weight.
Posted 07/01/2010Internet RetailerPost a comment
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Promises kept and broken
Search engines make it easier for disappointed shoppers to share their fury.
Posted 07/02/2010Thad Rueter1 comments
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