/ Technology

Google-Yahoo deal may up Yahoo`s pay-per-click ad rates, search firm says

Yahoo’s proposed search advertising partnership with Google could raise the average price of a pay-per-click ad on Yahoo by 22%, says search marketing firm SearchIgnite. But the impact on a given retailer will depend on the kind of search terms it buys.

Posted 07/15/2008Katie DeatschPost a comment

/ E-Retailers

Improvement Direct finds a home for new bid management system

With a better pay-per-click application, Improvement Direct has seen its conversion rate on certain combinations of keyword and phrases increase by up to 70%, says search engine marketing manager Rocky Glaze.

Posted 01/30/2008Bill BriggsPost a comment

/ Technology

With a new/old CEO at the helm, Yahoo sets a course for…where?

For sure there will be changes now that Yahoo co-founder Jerry Yang has taken over the top spot at the No. 2 search engine. Less clear is how he plans to slow down the Google juggernaut and how his strategy might impact e-retailers.

Posted 06/20/2007Don DavisPost a comment

/ Technology

New Panama ad platform helps Yahoo stabilize paid search market share

Yahoo Inc.’s market share for paid search advertising—which dropped precipitously in 2006—has stabilized since the introduction of its new Panama advertising platform in early February, according to a new study from SearchIgnite and RBC Capital Markets.

Posted 05/03/2007Paul DemeryPost a comment

/ Technology

Yahoo’s new search effort bears fruit for advertisers, comScore reports

The first week after Yahoo revamped how it lists advertisers in paid-search sponsored links, click-through rates from links were up 5% from the week before the changes took effect, comScore reports. The second week, they were up 9%.

Posted 02/27/2007Kurt PetersPost a comment

Search engine marketing industry starts transition to new Yahoo system

The search marketing industry’s adoption of Yahoo Inc.’s new Sponsored Search, a.k.a. Panama, which launched this week, has gone relatively smoothly, with only a few glitches, say executives of search engine marketing companies.

Posted 02/08/2007Kurt PetersPost a comment

As revenue rises 22% for 2006, Yahoo pushes new search marketing service

Revenue rose 13% at Yahoo to $1.7 billion for the fourth quarter ended Dec. 31, as full-year revenue rose 22% to $6.4 billion, Yahoo reports. It expects a stronger year in 2007 with its new Panama search marketing, CEO Terry Semel says.

Posted 01/24/2007Kurt PetersPost a comment

Yahoo pumps up its advertising power

By investing $680 million to buy the 80% it did not already own of online ad space exchange Right Media Inc., Yahoo Inc. is sending a message to rival Google Inc. that Yahoo is here to stay as a major player in online advertising. Online ad exchanges will eventually become the primary means of purchasing online ad media, an analyst says.

Posted 06/01/2007Internet RetailerPost a comment