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1 - 10 of 14 Results

  • Mexican retailer Elektra plans to expand online

    / Marketing

    Mexican retailer Elektra plans to expand online

    The multichannel diversified retailer plans e-commerce sites in five more countries. 

    Posted 05/09/2012Paul DemeryPost a comment

    The multichannel diversified retailer plans e-commerce sites in five more countries.?

    Related Content:E Commerce Mexico | Mexico | Shopvisible

  • / Press Release

    Yahoo! Launches Self-Serve Display Ad Solution

    Yahoo! My Display Ads, Powered by AdReady, Helps Small Businesses Reach Big Audiences SUNNYVALE, Calif., Jun 22, 2009 -- Yahoo! Inc. (NASDAQ:YHOO) today announced the pilot launch of Yahoo! My Display Ads, a self-serve display ad solution designed to help small and medium-sized businesses easily reach their target audiences on Yahoo! and its extended network of partner sites. Powered by Seattle-based AdReady, the service is designed to help a new...

    Posted 07/01/2009

    Yahoo! My Display Ads, Powered by AdReady, Helps Small Businesses Reach Big Audiences SUNNYVALE, Calif., Jun 22, 2009 -- Yahoo! Inc. (NASDAQ:YHOO) today announced the pilot launch of Yahoo! My Display Ads, a self-serve display ad solution designed to help small and medium-sized businesses easily…
  • / Technology

    Retailers upped search marketing spend in early Q3 but are cutting back now

    Overall, retailers’ search engine marketing spending increased 1.5% in the third quarter over the same period last year, according to research by search marketing firm SearchIgnite. Google increased its dominance, capturing 72% of that spend.

    Posted 10/14/2008Katie EvansPost a comment

    Overall, retailers’ search engine marketing spending increased 1.5% in the third quarter over the same period last year, according to research by search marketing firm SearchIgnite. Google increased its dominance, capturing 72% of that spend.
  • / Technology

    Google-Yahoo deal may up Yahoo`s pay-per-click ad rates, search firm says

    Yahoo’s proposed search advertising partnership with Google could raise the average price of a pay-per-click ad on Yahoo by 22%, says search marketing firm SearchIgnite. But the impact on a given retailer will depend on the kind of search terms it buys.

    Posted 07/15/2008Katie EvansPost a comment

    Yahoo’s proposed search advertising partnership with Google could raise the average price of a pay-per-click ad on Yahoo by 22%, says search marketing firm SearchIgnite. But the impact on a given retailer will depend on the kind of search terms it buys.
  • / E-Retailers

    Improvement Direct finds a home for new bid management system

    With a better pay-per-click application, Improvement Direct has seen its conversion rate on certain combinations of keyword and phrases increase by up to 70%, says search engine marketing manager Rocky Glaze.

    Posted 01/30/2008Bill BriggsPost a comment

    With a better pay-per-click application, Improvement Direct has seen its conversion rate on certain combinations of keyword and phrases increase by up to 70%, says search engine marketing manager Rocky Glaze.
  • / Technology

    With a new/old CEO at the helm, Yahoo sets a course for…where?

    For sure there will be changes now that Yahoo co-founder Jerry Yang has taken over the top spot at the No. 2 search engine. Less clear is how he plans to slow down the Google juggernaut and how his strategy might impact e-retailers.

    Posted 06/20/2007Don DavisPost a comment

    For sure there will be changes now that Yahoo co-founder Jerry Yang has taken over the top spot at the No. 2 search engine. Less clear is how he plans to slow down the Google juggernaut and how his strategy might impact e-retailers.
  • Yahoo pumps up its advertising power

    By investing $680 million to buy the 80% it did not already own of online ad space exchange Right Media Inc., Yahoo Inc. is sending a message to rival Google Inc. that Yahoo is here to stay as a major player in online advertising. Online ad exchanges will eventually become the primary means of purchasing online ad media, an analyst says.

    Posted 06/01/2007Internet RetailerPost a comment

    By investing $680 million to buy the 80% it did not already own of online ad space exchange Right Media Inc., Yahoo Inc. is sending a message to rival Google Inc. that Yahoo is here to stay as a major player in online advertising. Online ad exchanges will eventually become the primary means of…
  • / Technology

    New Panama ad platform helps Yahoo stabilize paid search market share

    Yahoo Inc.’s market share for paid search advertising—which dropped precipitously in 2006—has stabilized since the introduction of its new Panama advertising platform in early February, according to a new study from SearchIgnite and RBC Capital Markets.

    Posted 05/03/2007Paul DemeryPost a comment

    Yahoo Inc.’s market share for paid search advertising—which dropped precipitously in 2006—has stabilized since the introduction of its new Panama advertising platform in early February, according to a new study from SearchIgnite and RBC Capital Markets.
  • Yahoo alters search marketing scene by becoming more relevant

    Marketers wondering where their Yahoo paid search ads went may have to take a harder look at how they handle search engine marketing, because Yahoo Inc. has joined search engine rivals Google Inc. and Microsoft Corp.’s MSN in basing rankings of paid search on a marketer’s overall relevance to keywords

    Posted 02/28/2007Internet RetailerPost a comment

    Marketers wondering where their Yahoo paid search ads went may have to take a harder look at how they handle search engine marketing, because Yahoo Inc. has joined search engine rivals Google Inc. and Microsoft Corp.’s MSN in basing rankings of paid search on a marketer’s overall relevance to…
  • / Technology

    Yahoo’s new search effort bears fruit for advertisers, comScore reports

    The first week after Yahoo revamped how it lists advertisers in paid-search sponsored links, click-through rates from links were up 5% from the week before the changes took effect, comScore reports. The second week, they were up 9%.

    Posted 02/27/2007Kurt PetersPost a comment

    The first week after Yahoo revamped how it lists advertisers in paid-search sponsored links, click-through rates from links were up 5% from the week before the changes took effect, comScore reports. The second week, they were up 9%.

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