/ Technology

Panasonic turns to customer feedback for checkout redesign

Panasonic Consumer Electronics Company gathered feedback from web customers when redesigning its online checkout process. The result? More information on a single web page and a progress meter showing customers how far along they are in checkout.

Posted 04/23/2009Paul DemeryPost a comment

Related Searches:Checkout Best Practices

/ Technology

Panasonic.com to roll out in-store pick-up in time for the holidays

For a major consumer brand manufacturer with only the web as a direct sales channel, Panasonic Corp. of North America is giving online shoppers an unusual Christmas present: buy online/pick up in store.

Posted 07/10/2008Paul DemeryPost a comment

/ Technology

Order up: Panasonic uses Shopatron to forward more orders to retailers

By using a third party to funnel orders to its retailers, Panasonic is avoiding channel conflict and giving customers faster delivery options, says vice president of e-business Jeremy Dalnes.

Posted 07/09/2008Bill BriggsPost a comment

Related Searches:Channel Conflict

/ Marketing

Panasonic.com tops electronics site in brand presentation, says Forrester

Panasonic tops five consumer electronics brand sites in communicating brand image – but none of the five passed Forrester’s brand action test on supporting consumer goals.

Posted 01/02/2008Don DavisPost a comment

/ E-Retailers

Panasonic balances site design with practicality

Panasonic spent almost 15 months poring over web analytics data and consumer surveys to draft a blueprint for reducing the time it took shoppers to find merchandise while improving the organization and depth of product information.

Posted 10/17/2007Bill BriggsPost a comment

/ Technology

Lowest online price for electronics beats offline average price by 44%

A survey by Vendio Services of consumer electronics prices shows a 44.2% spread between the average offline price of a consumer electronics product and the lowest online price.

Posted 10/27/2006Kurt PetersPost a comment

/ Technology

Panasonic posts sharpest gain in traffic in March among electronics sites

Panasonic posted the sharpest year-to-year gain, 170%, in the number of visits to computers and consumer electronics sites in March, according to Nielsen/NetRatings. But it ranked last among the top 10 sites, with 2.1 million visits.

Posted 05/05/2006Kurt PetersPost a comment