/ Technology

Order up: Panasonic uses Shopatron to forward more orders to retailers

By using a third party to funnel orders to its retailers, Panasonic is avoiding channel conflict and giving customers faster delivery options, says vice president of e-business Jeremy Dalnes.

Posted 07/09/2008Bill BriggsPost a comment

Related Searches:Channel Conflict

/ Marketing

Panasonic.com tops electronics site in brand presentation, says Forrester

Panasonic tops five consumer electronics brand sites in communicating brand image – but none of the five passed Forrester’s brand action test on supporting consumer goals.

Posted 01/02/2008Don DavisPost a comment

/ E-Retailers

Panasonic balances site design with practicality

Panasonic spent almost 15 months poring over web analytics data and consumer surveys to draft a blueprint for reducing the time it took shoppers to find merchandise while improving the organization and depth of product information.

Posted 10/17/2007Bill BriggsPost a comment

/ Technology

Lowest online price for electronics beats offline average price by 44%

A survey by Vendio Services of consumer electronics prices shows a 44.2% spread between the average offline price of a consumer electronics product and the lowest online price.

Posted 10/27/2006Kurt PetersPost a comment

/ Technology

Panasonic posts sharpest gain in traffic in March among electronics sites

Panasonic posted the sharpest year-to-year gain, 170%, in the number of visits to computers and consumer electronics sites in March, according to Nielsen/NetRatings. But it ranked last among the top 10 sites, with 2.1 million visits.

Posted 05/05/2006Kurt PetersPost a comment

Retailers share in loyalty traffic through American Express’s Wish List

American Express and its retail partners are driving traffic to an American Express WishList site with promotions ranging from a price discount at Williams-Sonoma to a chance to buy a $14,500 Kawasaki motorcycle at 10% of the cost.

Posted 05/05/2005Paul DemeryPost a comment

/ Technology

Panasonic speeds content updates for global-market web sites

Serving a global consumer market with multiple web sites, consumer electronics company Panasonic is using a new content management system to present updated product and pricing information to its customers worldwide.

Posted 05/27/2004Paul DemeryPost a comment

/ Press Release

Panasonic Taps Bazaarvoice Ratings & Reviews & BrandVoice To Improve Conversion and Customer Satisfaction

User-generated product reviews are immediately available to shoppers at www.panasonic.com and on major retail sites where Panasonic products are sold Austin, Texas – February 9, 2009 – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, announced that Panasonic has launched the Bazaarvoice social commerce platform with Ratings & Reviews and will launch BrandVoice in order to help shoppers...

Posted 02/10/2009