Pantone store on Tmall

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    Why Western brands entering China should start with Tmall

    Western retailers hear much about the gray market and copycats on Tmall, but not enough about why Tmall came to dominate business-to-consumer online retail in China, says Ernie Diaz of Beijing-based digital marketing firm Web Presence in China.

    Posted 06/27/2014Ernie DiazPost a comment

    Western retailers hear much about the gray market and copycats on Tmall, but not enough about why Tmall came to dominate business-to-consumer online retail in China, says Ernie Diaz of Beijing-based digital marketing firm Web Presence in China.

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