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Retailers are ready to increase their Bing spending

An Internet Retailer survey finds 41% of merchants plan to shift their search spending.

Posted 07/21/2011Thad RueterPost a comment

An Internet Retailer survey finds 41% of merchants plan to shift their search spending.

/ Marketing

IRCE 2011 Report: An online wine retailer goes granular with marketing data

E-retailers can squeeze more out of pay-per-click budgets if they analyze performance data.

Posted 06/14/2011Allison EnrightPost a comment

E-retailers can squeeze more out of pay-per-click budgets if they analyze performance data.

/ Marketing

Quality score assessment can lead to successful paid search campaigns

Christopher Kenney, associate manager for search for VistaPrint, will talk at the Internet Retailer Conference about how consistent quality scores on Google can keep paid search spending in line with expectations.

Posted 05/24/2010Internet RetailerPost a comment

Christopher Kenney, associate manager for search for VistaPrint, will talk at the Internet Retailer Conference about how consistent quality scores on Google can keep paid search spending in line with expectations.

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