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/ Marketing
Stanley Steemer cleans up its ad tracking and spending with a new system
When Gavin Meyers joined carpet cleaning company Stanley Steemer, he quickly realized he needed more practical, usable analytics data than he was getting from the program in place.
Posted 04/29/2010Katie Deatsch1 comments
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/ Marketing
WrestlingGear.com finds success from tailoring and targeting search ad copy
Jeff Pape, president of WrestlingGear.com, will explain at the Internet Retailer Conference how defining specific targets and purposes for search ads leads to more effective ad copy. He’ll also critique search ads volunteered by session attendees.
Posted 04/06/2010Zak StamborPost a comment
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/ Technology
Marketers plan to spend 14% more on search engine ads this year
Spending on search engine marketing will reach $16.6 billion this year in North America, up nearly 14% from $14.6 billion for 2009, according to a new survey from SEMPO and Econsultancy.
Posted 03/26/2010Zak StamborPost a comment
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/ Technology
Google’s new Campaign Insights tool measures brand exposure in display ads
Campaign Insights lets advertisers calculate the lift in search activity and site visits from Google Network display ad campaigns.
Posted 10/29/2009Paul DemeryPost a comment
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/ E-Retailers
Free paid search tool pays off for Touch of Class
Touch of Class was looking for a way to more efficiently manage its paid search campaigns and determine which keywords were most profitable. The retailer found a way to do both with two new tools from Google.
Posted 03/04/2009Mark BrohanPost a comment
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/ Technology
Yahoo lets advertisers integrate rich media into paid search
Yahoo is piloting a project that allows retailers to incorporate rich media into their paid search ads. Advertisers can post images and videos to paid ads and include boxes within listings that let users search for items without additional navigation.
Posted 02/20/2009Katie DeatschPost a comment
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/ Technology
What changes to Google AdWords mean for pay-per-click advertisers
Google announced this week changes in how it determines which ads appear on search results pages and in what order. The changes could benefit newer advertisers, says one search expert. But pay-per-click ad prices may go up with the rules, says another.
Posted 09/16/2008Katie DeatschPost a comment
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/ Technology
Targeted sites boost click-through rates for ATG Stores
The retailer of lighting fixtures, hardware and home furnishings is expanding from five to 50 e-commerce sites. The first 13 new sites are live, and click-through rates on paid search ads are higher than for ATG’s existing sites.
Posted 05/02/2008Katie DeatschPost a comment
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/ Marketing
Google lets advertisers target by age and gender
The search engine giant has introduced demographic bidding for Google AdWords, which enables advertisers to focus message delivery by individual characteristics to enhance advertising campaigns.
Posted 03/28/2008Katie DeatschPost a comment
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/ E-Retailers
Improvement Direct finds a home for new bid management system
With a better pay-per-click application, Improvement Direct has seen its conversion rate on certain combinations of keyword and phrases increase by up to 70%, says search engine marketing manager Rocky Glaze.
Posted 01/30/2008Bill BriggsPost a comment
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