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1 - 4 of 4 Results
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/ Marketing
Social marketing can pay off—but not overnight
Social marketing can contribute to web sales growth, says an IRCE speaker.
Posted 03/16/2011Bill BriggsPost a comment
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/ Marketing
Customers help guide a site redesign at PegasusLighting.com
The lighting e-retailer sought customer feedback via social media.
Posted 01/12/2011Allison EnrightPost a comment
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Listen up
E-retailers tune in on consumers' online conversations, and act on on what they hear.
Posted 05/31/2011Allison EnrightPost a comment
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Don't sell Twitter short
Those 140-character messages reach an affluent and engaged audience.
Posted 02/01/2011Zak StamborPost a comment
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