/ E-Retailers

J.C. Penney reshuffles its e-commerce leadership

J.C. Penney Co. Inc. has named Nancy Love, vice president for planning and allocation for the retailer’s men’s division, as its JCP.com senior vice president. She replaces John Tighe, who was promoted to another position.

Posted 03/08/2010Zak StamborPost a comment

Related Searches:Nancy Love

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Despite lower Q3 web sales, J.C. Penney remains focused on e-commerce

Web sales were flat for the third quarter and declined for the first three quarters of 2009, but J.C. Penney Co. will continue to invest in e-commerce, CEO Myron Ullman recently told analysts. Web sales for the first three quarters were down 2.1%.

Posted 12/16/2009Mark BrohanPost a comment

/ E-Retailers

The Internet kills off Penney’s big-book catalogs

With consumers shifting to shopping online and placing fewer paper orders, J.C. Penney will no longer publish its twice-yearly big-book catalogs. J.C. Penney will shift more resources to the web and smaller specialty catalogs.

Posted 11/18/2009Mark BrohanPost a comment

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J.C. Penney rolls out digital coupons for cell phones

J.C. Penney Co. shoppers in Houston now can download digital coupons to their mobile phones, which can be scanned on the phone’s display screen at the cash register. J.C. Penney will offer coupons nearly every week through the holiday shopping season.

Posted 09/30/2009Mark BrohanPost a comment

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J.C. Penney dresses up its back-to-school campaign with social marketing

The campaign, which features new private-label brands, includes an updated microsite – Jcp.com/teen – that enables teenagers to connect with each other, create their own looks, and view J.C. Penney’s clothes and accessories on a digital runway.

Posted 07/15/2009Mark BrohanPost a comment