Founders Stephen Messer and Heidi Messer leave LinkShare

CEO Stephen Messer and COO Heidi Messer resign from LinkShare four months after its $425 million acquisition by Japanese Internet portal Rakuten. Steven Denton is appointed LinkShare’s president.

Posted 02/09/2006Kurt PetersPost a comment

/ Marketing

Message in a Bottle

Pepsi and Yahoo! will team up in a joint online promotion to drive shoppers to the teen-focused www.PepsiStuff.com shopping site and the web site and stores of music retailer Sam Goody. Players can register at PepsiStuff.com to play the "under the cap game" - involving caps on more than 1.5 billion bottles of Pepsi product during the promotion. Winners can redeem collected game points at SamGoody.com for free CDs or discounted online purchases....

Posted 01/19/2001Don DavisPost a comment