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Performance-based advertising

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1 - 10 of 47 Results

  • How small retailers can make the new Google approach work

    Initial concerns that Google’s new impression-based CPM ad program will minimize the marketing strategies of advertisers participating in its traditional pay-per-click ad program are abating.

    Posted 05/09/2005Paul DemeryPost a comment

    Initial concerns that Google’s new impression-based CPM ad program will minimize the marketing strategies of advertisers participating in its traditional pay-per-click ad program are abating.
  • Keywords that get click-through: not just the priciest, DoubleClick says

    A white paper that reviewed the performance of hundreds of thousand of keywords finds that more than 60% of active keywords cost 20 cents or less per click, while only 6% cost more than $1 per click. Conversion rates decrease as CPC rises above 50 cents.

    Posted 10/05/2004Paul DemeryPost a comment

    A white paper that reviewed the performance of hundreds of thousand of keywords finds that more than 60% of active keywords cost 20 cents or less per click, while only 6% cost more than $1 per click. Conversion rates decrease as CPC rises above 50 cents.
  • Interactive online marketing key to purchasing decisions, DoubleClick says

    Interactive marketing is emerging as crucial in meeting consumers` needs in gathering additional product information to support purchasing decisions for several categories of products, DoubleClick reports.

    Posted 03/04/2003Kurt PetersPost a comment

    Interactive marketing is emerging as crucial in meeting consumers` needs in gathering additional product information to support purchasing decisions for several categories of products, DoubleClick reports.
  • Recipe for online advertising success: Mix search and display, study says

    Among Internet users exposed to search and display advertising, purchases of advertisers’ products and services increased by 244% online, a comScore study concludes.

    Posted 12/19/2006Kurt PetersPost a comment

    Among Internet users exposed to search and display advertising, purchases of advertisers’ products and services increased by 244% online, a comScore study concludes.
  • Overstock.com sees traffic climb with a major offline advertising campaign

    The ineffective and pricey TV ads of three years ago soured web retailers on broadcast as an advertising medium. But now, Overstock.com waits to see if a major investment in TV brand advertising will pay off.

    Posted 11/26/2003Kurt PetersPost a comment

    The ineffective and pricey TV ads of three years ago soured web retailers on broadcast as an advertising medium. But now, Overstock.com waits to see if a major investment in TV brand advertising will pay off.
  • / Press Release

    Q Interactive Launches New Triple Opt-In Lead Generation Service

    New Service Caters to Specific Advertiser Needs, Raises the Bar of Lead Qualification to Ensure the Best Quality Leads Available CHICAGO, IL - June 28, 2006 - Q Interactive, a leading online marketing services provider, today announced the launch of Triple Opt-In Lead Generation as part of its high-performance TrueLeadsTM online lead generation service. The new offering takes Q Interactive’s standard double opt-in requirement for TrueLeads offers...

    Posted 07/20/2006

    New Service Caters to Specific Advertiser Needs, Raises the Bar of Lead Qualification to Ensure the Best Quality Leads Available CHICAGO, IL - June 28, 2006 - Q Interactive, a leading online marketing services provider, today announced the launch of Triple Opt-In Lead Generation as part of its high-…
  • / Press Release

    Mediaplex Announces MOJO Publisher Client Wins; Advanced Inventory Management and Targeting Features Attract Online...

    WESTLAKE VILLAGE, Calif.--May 10, 2004--ValueClick, Inc.`s (Nasdaq:VCLK) Mediaplex subsidiary today announced that it has signed six new MOJO Publisher clients, including the United States Tennis Association`s USTA.com and USOpen.org Web sites, and entertainment and movie Web site Hollywood.com. Additional new clients include comparison shopping Web site PriceGrabber.com, the official Web site of leading men`s magazine FHM (www.fhmus.com), and...

    Posted 05/14/2004

    WESTLAKE VILLAGE, Calif.--May 10, 2004--ValueClick, Inc.`s (Nasdaq:VCLK) Mediaplex subsidiary today announced that it has signed six new MOJO Publisher clients, including the United States Tennis Association`s USTA.com and USOpen.org Web sites, and entertainment and movie Web site Hollywood.com.…
  • / Press Release

    COMMISSION JUNCTION NETWORK ACHIEVES RECORD 2002 HOLIDAY SALES

    Contact Poloi Lin Golin/Harris International (213) 623-4200, ext. 753 plin@golinharris.com Advertisers` Pay-for-Performance Results Beat Industry Average SANTA BARBARA, Calif. - February 12, 2003 - Commission Junction (www.cj.com), a leader in pay-for-performance marketing, announced today its network realized a record sales increase during the 2002 holiday season over the previous year. Although a recent online retailing survey by Boston...

    Posted 02/13/2003

    Contact Poloi Lin Golin/Harris International (213) 623-4200, ext. 753 plin@golinharris.com Advertisers` Pay-for-Performance Results Beat Industry Average SANTA BARBARA, Calif. - February 12, 2003 - Commission Junction (www.cj.com), a leader in pay-for-performance marketing, announced today its…
  • / Press Release

    ValueClick`s Be Free Announces Platform Enhancement

    Web-Based Interface, New Features Augment Market-Leading Platform`s Ease of Use WESTLAKE VILLAGE, Calif.--Nov. 3, 2003--ValueClick, Inc. (Nasdaq:VCLK - News), the single-source provider of media, technology and services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, today announced that its Be Free affiliate marketing subsidiary is introducing significant enhancements to its flagship...

    Posted 11/03/2003

    Web-Based Interface, New Features Augment Market-Leading Platform`s Ease of Use WESTLAKE VILLAGE, Calif.--Nov. 3, 2003--ValueClick, Inc. (Nasdaq:VCLK - News), the single-source provider of media, technology and services that enable advertisers, agencies and publishers to reach consumers in all…
  • / Press Release

    FINDWHAT.COM ANNOUNCES RECORD FIRST QUARTER RESULTS

    - EPS of $0.13; Revenue Increases 18% Sequentially; Raising 2003 Guidance - FORT MYERS, FL - April 30, 2003 - FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today reported record financial results for the three months ending March 31, 2003. Highlights include: • Revenue for Q1 2003 increased 18% over Q4 2002, and was more than $2.2 million ahead of the Company’s projections....

    Posted 05/06/2003

    - EPS of $0.13; Revenue Increases 18% Sequentially; Raising 2003 Guidance - FORT MYERS, FL - April 30, 2003 - FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today reported record financial results for the three months ending…

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