Keywords that get click-through: not just the priciest, DoubleClick says

A white paper that reviewed the performance of hundreds of thousand of keywords finds that more than 60% of active keywords cost 20 cents or less per click, while only 6% cost more than $1 per click. Conversion rates decrease as CPC rises above 50 cents.

Posted 10/05/2004Paul DemeryPost a comment

Overstock.com sees traffic climb with a major offline advertising campaign

The ineffective and pricey TV ads of three years ago soured web retailers on broadcast as an advertising medium. But now, Overstock.com waits to see if a major investment in TV brand advertising will pay off.

Posted 11/26/2003Kurt PetersPost a comment

Interactive online marketing key to purchasing decisions, DoubleClick says

Interactive marketing is emerging as crucial in meeting consumers` needs in gathering additional product information to support purchasing decisions for several categories of products, DoubleClick reports.

Posted 03/04/2003Kurt PetersPost a comment

/ Press Release

Kowabunga! Announces Dates for Beta Release of Advertising Platform, Name Change and New Website

CLEARWATER, FLORIDA -- JULY 24, 2009-- KOWABUNGA! INC. (NYSE Amex: KOW), a leading provider of performance-based advertising and technology solutions, announced today that it will be launching a beta version of the Inuvo Platform on August 10, 2009. This initial launch is a complete re-engineering of the MyAp affiliate marketing solution that currently serves hundreds of advertising customers and thousands of publishers. The company has addressed...

Posted 07/31/2009

/ Press Release

AudienceScience Audience Relevant Messaging (ARM) Delivers Messaging Tailored to Individual Characteristics and Behaviors

Release of ARM Provides Advertisers with Dynamic, Personalized Targeting Technology to Boost ROI and Alleviate Shopping Cart Abandonment New York-July 30, 2009- AudienceScience (formerly Revenue Science) announced today the availability of Audience Relevant Messaging (ARM), a new dynamic targeting offering that enables advertisers to deliver personalized messages to consumers based on their individual interests and/or intent to purchase. ARM...

Posted 07/31/2009

/ Press Release

Adgregate Markets and Linkstorm Partner to Distribute ShopAds to Advertisers

Linkstorm’s Banner Xpander Platform Integrates with ShopAds to Enable Ecommerce in Ad Units San Francisco, CA and New York, NY, July 27, 2009 - The leading provider of transactional-based advertising technology, Adgregate Markets, has announced a strategic partnership with Linkstorm to become the only ecommerce solution integrated into Linkstorm’s Banner Xpander™. The partnership delivers to market a cutting-edge advertising solution for...

Posted 07/27/2009

/ Press Release

Kowabunga! Partners with Image Advantage to Boost Publisher Success

After just two weeks, participating Web publishers grew average click volume by ten percent, revenue by 14 percent CLEARWATER, Fla. – August 20, 2008 – Kowabunga!® (www.kowabunga.com), a leading provider of interactive performance-based advertising networks and technology platforms, today announced a new partnership in place with Image AdvantageTM (www.worthathousandwords.com), a company that matches images to paid text ads in real time to boost...

Posted 08/25/2008

/ Press Release

AdReady Adds Leading Contact Information Website to List of Partners

WhitePages.com Latest to Offer AdReady’s Self-Service Advertising Solution to Marketers SEATTLE, WA – July 24, 2008 – AdReady™, Inc., the leader in self-service online display advertising, today announced that WhitePages.com, the leading website for finding and connecting with people, will use the AdReady® solution to assist marketers with limited budgets who wish to grow their businesses using Internet display advertising. The service will be...

Posted 08/21/2008