/ Technology

India-based digital marketing provider Resultrix becomes part of Performics

Performics parent company Publicis Groupe buys the Asian firm.

Posted 08/08/2012Thad RueterPost a comment

/ Marketing

Retailers pump up paid search spending as holiday season begins

And this year’s larger marketing investment comes amid higher online sales. 

Posted 11/15/2011Allison EnrightPost a comment

Related Searches:Performics

/ Marketing

‘Fresh’ is the new black: Google’s latest search change encourages updated content

Retailers hoping to boost search rankings need to keep sites from going stale.

Posted 11/04/2011Thad Rueter3 comments

Related Searches:Google Panda | Panda

/ Technology

Mobile paid search clicks will soar this December, Performics predicts

17.3% of all paid search clicks will stem from smartphones and tablets.

Posted 10/28/2011Bill SiwickiPost a comment

/ Marketing

Google’s new paid search program ties retailer inventory to ads

The search engine says Dynamic Ads can increase ad clicks by up to 10%.

Posted 10/20/2011Thad RueterPost a comment

Related Searches:Lands End Revenue

/ Marketing

Social networks serve as the water cooler for web purchases, especially electronics

A new report finds 50% of consumers are sharing product advice on social networks.

Posted 08/09/2011Zak StamborPost a comment

/ Technology

With more consumers toting tablets, mobile searches rise

Mobile paid search traffic is 12% of all paid search impressions, Perfomics says.

Posted 07/21/2011Kevin WoodwardPost a comment

/ Marketing

IRCE 2011 Report: Google isn’t the only game in town

With more consumers using Bing, retailers need to develop strategies for the search engine.

Posted 06/14/2011Zak StamborPost a comment

Related Searches:Redbox