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/ Technology

New personalization technology shines for Sun & Ski

Because most of its customers shop its web site only two or three times a year, Sun & Ski uses personalization technology based on the viewing patterns of all of its visitors. In the past year, the technology has boosted conversion rates by nearly half.

Posted 04/15/2010Katie DeatschPost a comment

Because most of its customers shop its web site only two or three times a year, Sun & Ski uses personalization technology based on the viewing patterns of all of its visitors. In the past year, the technology has boosted conversion rates by nearly half.

/ Technology

WebSPlean makes avators give shoppers the personal touch

An avator on a retailer’s web site doesn’t have to be limited in what it can convey to customers, says Alecia Venkataraman, marketing manager for WebSPlean, a company that began offering customized avators six weeks ago.

Posted 10/08/2009Paul DemeryPost a comment

An avator on a retailer’s web site doesn’t have to be limited in what it can convey to customers, says Alecia Venkataraman, marketing manager for WebSPlean, a company that began offering customized avators six weeks ago.

/ Technology

OrderMotion gives more control to retailers in managing customer order data

In the latest version of its OMX order management software platform, OrderMotion makes it possible to run ad hoc reports on data such as how particular types of online customers are responding to promotions, the company says.

Posted 04/02/2009Paul DemeryPost a comment

In the latest version of its OMX order management software platform, OrderMotion makes it possible to run ad hoc reports on data such as how particular types of online customers are responding to promotions, the company says.

/ Technology

To get personal, focus on shopping behavior, not demographics, expert says

For effective web site personalization, online retailers should seek real-time updates of customer shopping behavior rather than relying on stored information on consumer demographics and classifications, says Meyar Sheik, CEO of Certona.

Posted 03/04/2009Paul DemeryPost a comment

For effective web site personalization, online retailers should seek real-time updates of customer shopping behavior rather than relying on stored information on consumer demographics and classifications, says Meyar Sheik, CEO of Certona.

Related Searches:Certona

/ Technology

Personal Creations gets personal and boosts order size and value

Personalized gifts e-retailer Personal Creations was looking to optimize all the real estate on its e-commerce site to boost revenue. It also wanted to automate its merchandising processes. It killed two birds with one stone by personalizing the site.

Posted 10/17/2008Katie DeatschPost a comment

Personalized gifts e-retailer Personal Creations was looking to optimize all the real estate on its e-commerce site to boost revenue. It also wanted to automate its merchandising processes. It killed two birds with one stone by personalizing the site.

/ Technology

Fictional personas can offer retailers real-world results

Developing personas can offer a valuable way for retailers to understand their customers’ behaviors and needs. Using personas has helped skin care manufacturer and retailer H2O Plus boost sales annually 15% to 20%, said a company marketing executive.

Posted 06/13/2008Katie DeatschPost a comment

Developing personas can offer a valuable way for retailers to understand their customers’ behaviors and needs. Using personas has helped skin care manufacturer and retailer H2O Plus boost sales annually 15% to 20%, said a company marketing executive.

Related Searches:H2o Plus

/ Technology

Whirlpool takes consumers on a shopping spree

To help better position its brand online and off, Whirlpool followed consumers as they shopped for appliances, then created web site experiences that related to the personas that Whirlpool identified.

Posted 06/08/2006Kurt PetersPost a comment

To help better position its brand online and off, Whirlpool followed consumers as they shopped for appliances, then created web site experiences that related to the personas that Whirlpool identified.

/ E-Retailers

L.L. Bean nips and tucks site personalization

The web store is now L.L. Bean’s biggest sales channel, which the company is enhancing with new personalization features.

Posted 03/01/2006Bill BriggsPost a comment

The web store is now L.L. Bean’s biggest sales channel, which the company is enhancing with new personalization features.

/ Technology

Personalization can boost sales at e-retail sites, says a new study

Consumers who frequently purchase goods and services over the Internet are more likely to spend more money at web sites that offer personalization, according to survey findings released today by the Personalization Consortium.

Posted 05/14/2001Kurt PetersPost a comment

Consumers who frequently purchase goods and services over the Internet are more likely to spend more money at web sites that offer personalization, according to survey findings released today by the Personalization Consortium.

Persona-lizing a site

Personas take web marketers behind what they think they know about customers and into shoppers’ heads and hearts.

Posted 10/30/2007Internet RetailerPost a comment

Personas take web marketers behind what they think they know about customers and into shoppers’ heads and hearts.

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