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Personalization, Last 2 Months

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  • There’s more work to be done on personalization

    / Technology

    There’s more work to be done on personalization

    Just about all marketers agree personalization is a big priority, but data privacy and integrating marketing channels are major challenges. About 64% of marketing executives say they want to increase spending on personalization in the next year.

    Posted 08/29/2014Allison EnrightPost a comment

    Just about all marketers agree personalization is a big priority, but data privacy and integrating marketing channels are major challenges. About 64% of marketing executives say they want to increase spending on personalization in the next year.

    Related Content:Allison Enright

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