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/ Marketing
How Zappos balances privacy and targeted ads
It aims for more long-term sales by avoiding ads that are too personal.
Posted 10/19/2012Paul DemeryPost a comment
Related Searches:Zappos Revenue | Retargeting | Zappos
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/ Marketing
E-mail marketing increases 16% in 2011
Responsys says a surge in holiday marketing messages boosted growth.
Posted 01/03/2012Thad RueterPost a comment
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/ Technology
Personalized web marketing firm Sailthru raises $8 million
The company serves such web retailers as Totsy.com and Fab.com.
Posted 09/29/2011Thad RueterPost a comment
Related Searches:Totsy
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/ E-Retailers
Wal-Mart buys another provider of social marketing data
OneRiot enables marketers to craft ads based on Twitter and Facebook posts.
Posted 09/15/2011Thad RueterPost a comment
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/ Marketing
Brits can sign up for personalized, location-based text message promotions
A U.K. carrier and a U.S. marketing firm send the mobile technology across the pond.
Posted 10/21/2010Bill SiwickiPost a comment
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