/ Technology

Marketers give themselves low marks for knowing their customers

Nearly half of marketers rate their customer knowledge as fair or poor in a survey by the Chief Marketing Officer Council.

Posted 03/07/2008Don DavisPost a comment

/ Marketing

Web site personalization could be on the rise, thanks to technology

A recent survey shows 34% of e-retailers plan to add web site personalization 2007. Maternity apparel retailer DueMaternity.com, for example, is gathering data on its expectant parent customers with data mining, page registration and survey tools.

Posted 03/08/2007Paul DemeryPost a comment

Amazon’s new interactive special offers force customers to decide now

Amazon.com Inc. is testing a new personalized marketing effort that presents special offers to customers but requires them to buy within 60 minutes. If they reject the offer, they can’t get it back.

Posted 06/11/2002Kurt PetersPost a comment

/ Technology

E-mail marketing should work two ways, says Martha Rogers

Retailers who use e-mail marketing strategies should find ways to get something back from the customer.

Posted 03/19/2001Kurt PetersPost a comment

/ Press Release

PackStream Raises $150,000 in Private Capital, and Signs First Beta Client, Dormbuys.com

Louisville-KY--(March 2, 2010)-PackStreamTM, a software startup offering personalized, on-demand con¬sumer marketing for home-delivered packages, has completed its first round of private investment, raising $150,000 from investors. PackStream will work with Dormbuys.com to implement its first live installation in March 2010 for its online retailing website. Dormbuys.com intends to utilize the PackStream solution to coordinate targeted campaigns,...

Posted 03/10/2010

/ Press Release

InQuira Adds New Personalization Products to InQuira 7 Intelligent Search Platform

Personalized Navigation and Process Wizards offer powerful new options for enhancing customer interaction SAN BRUNO, Calif.-May 12, 2005-InQuira, the leading provider of Intelligent Search solutions for improving the quality of customer interactions through websites and contact centers, has added two products to the InQuira 7 Intelligent Search Platform that enhance a customer’s experience when searching a company’s website. The products,...

Posted 05/19/2005

/ Press Release

Blue Martini Delivers Messages@POS Solution for In-Store Marketing and Selling

Blue Martini Messages@POS Delivers Personalized Marketing Messages to Customers in the Store to Drive Same Store Sales, Loyalty and Increase Frequency of Store Visits NRF ANNUAL CONFERENCE, NEW YORK, Jan. 12 -- At the National Retail Federation`s annual conference today, Blue Martini Software, Inc. (NASDAQ:BLUE) announced the availability of Messages@POS, an in-store, intelligent selling application for retailers. Messages@POS delivers...

Posted 01/15/2004

/ Press Release

Tomax to Offer 1-to-1 Marketing Powered by Sagarmatha

Retail.net® Suite Adds Advanced Data Mining Technology to Create Unique Customer Loyalty and Personalization Options Salt Lake City, June 20, 2002 – Tomax Corporation, a leading developer of web based enterprise solutions for chain retailers, today announced an agreement with Sagarmatha Ltd., a premier worldwide provider of sophisticated data mining and consumer personalization solutions. Under this agreement, Tomax will create an interface from...

Posted 06/24/2002