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  • Personalized web content will be crucial for B2B sales, analyst says

    / B2B

    Personalized web content will be crucial for B2B sales, analyst says

    Personalizing content on a B2B e-commerce site isn’t the same as on a retail site, and sellers who get it right will sell a lot more products than those who don’t, Gartner analyst Gene Alvarez says. Instead of trying to sell more stuff, sellers need to think about how to make their customers’ jobs easier, he says.

    Posted 01/21/2014Paul DemeryPost a comment

    Personalizing content on a B2B e-commerce site isn’t the same as on a retail site, and sellers who get it right will sell a lot more products than those who don’t, Gartner analyst Gene Alvarez says. Instead of trying to sell more stuff, sellers need to think about how to make their customers’…

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