/ E-Retailers

New e-commerce site melds Hollywood, social networks, multi-level marketing

Fanista.com will initially sell music CDs and movie DVDs, and later video games, downloads and books. Founder Dan Adler hopes to use his Hollywood connections to draw artists to the site and will offer commissions to visitors who recruit their friends.

Posted 11/21/2007Don DavisPost a comment

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/ Technology

More marketers see value in measuring their paid search ROI

The number of search marketers measuring return on investment on their campaigns has grown to 88% since 2005, says a new study from iProspect.

Posted 06/05/2007Mark BrohanPost a comment

/ Technology

FootSmart.com increases sales of cross-sell items by 97% with analytics

FootSmart.com has experienced a 97% increase in sales for all cross-sell items since implementing Intelligent Offer, a core component of a new tool set from web analytics provider Coremetrics Inc.

Posted 11/16/2006Paul DemeryPost a comment

/ Marketing

Avon builds a global business-to-business web platform

Avon has spent much of the past year restructuring the company to become more competitive. As part of the process Avon also is retooling its global business-to-business Internet platform and adding new features for online ordering.

Posted 11/01/2006Mark BrohanPost a comment

Related Searches:Avon Global Strategy

/ E-Retailers

Avon names a new vice president of global web enablement

Avon has promoted Stephen Pedley to vice president global web enablement and new marketing. He will report to Brian Connolly, executive vice president of global sales strategy, and head up Avon’s new business-to-business e-commerce initiative.

Posted 10/30/2006Kurt PetersPost a comment

Related Searches:Avon Global Strategy

/ Technology

Auto dealers are pleased with third-party lead generation

As automotive dealers continue to shift marketing and advertising resources to the web, dealers are generally pleased with the online leads they receive from third-party lead generation sites, according to a new study from J.D. Power and Associates.

Posted 09/12/2006Kurt PetersPost a comment

/ Technology

As search spending increases, so must campaign tracking effectiveness

Search spending keeps going up, but many marketers still have trouble tracking campaign ROI, a Jupiter report finds. As spending rises, they’ll need to move to more sophisticated management tools.

Posted 07/19/2006Mary WagnerPost a comment

/ Technology

Both first and last click play key roles in conversion rates

The first click may be as important as the last in producing conversions, according to new research that found that the highest conversion rate (9.3%) came when the user’s first and last click on paid search ads were brand terms.

Posted 06/22/2006Paul DemeryPost a comment