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    HatWorld.com learns how to fish the bigger pond

    Incorporating persuasion into the buying process early lets e-retailers reach past visitors who arrive ready to buy into the larger pool of those who aren’t, but might be convinced to. That’s the goal of HatWorld.com and Persuasion Architecture.

    Posted 08/10/2004Mary WagnerPost a comment

    Incorporating persuasion into the buying process early lets e-retailers reach past visitors who arrive ready to buy into the larger pool of those who aren’t, but might be convinced to. That’s the goal of HatWorld.com and Persuasion Architecture.

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