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/ Marketing
Facebook tests a new targeting tool
‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.
Posted 02/06/2013Zak StamborPost a comment
Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew
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/ Technology
Tweet this: Zappos and L.L. Bean are tops at responding to Twitter inquiries
The e-retailers answer all consumer service tweets within 24 hours, a survey says.
Posted 06/01/2012Allison EnrightPost a comment
Related Searches:Hispanic | Pew | Zappos Customer Service
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/ Marketing
Consumers like search, but shy away from personalized results and ads
A Pew study sheds light on how much targeted advertising consumers will accept.
Posted 03/09/2012Allison EnrightPost a comment
Related Searches:Pew
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/ Technology
Smartphone adoption soars to 46% in February
Retailers must get m-commerce into an “omnichannel” mix, one expert says.
Posted 03/01/2012Bill SiwickiPost a comment
Related Searches:Nielsen
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