/ Technology

To gain more exposure, some retailers have begun reaching out to bloggers

Retailers with blogs say their blogs should not be too pushy when it comes to products. So some are connecting with independent bloggers, who enjoy doing product reviews and talking about brands they love.

Posted 08/12/2008Katie DeatschPost a comment

/ Technology

57% of women who read blogs say blogs influenced purchasing decisions

29% of women who read blogs have decided to make a purchase based on information they’ve read on a blog and 28% decided not to make a purchase, according to a new study.

Posted 05/13/2008Katie DeatschPost a comment

/ E-Retailers

Some retailers setting their sights on bloggers to gauge word of mouth

Some retailers find bloggers to be helpful guides to public opinion and important individuals with whom they potentially can establish productive relationships. Others disagree.

Posted 03/11/2008Don DavisPost a comment

REI to put its own spin on the company blog

“We are not educating the 50 or so users that they are going to be blogging,” says director of e-mail marketing Meg Reynolds. “We’re simply creating a new user interface that makes it incredibly simple to post content.”

Posted 07/11/2005Kurt PetersPost a comment

Golfsmith scores a hole-in-one with the Tiger Woods putter at eBay

Golfsmith sold a Tiger Woods Master’s commemorative putter for more than $1,000 on eBay, well over its original retail price. Golfsmith is looking to auctions to move certain excess merchandise.

Posted 04/04/2003Kurt PetersPost a comment

Here’s the scoop on product news, blog fans

As blogs morph into broader marketing tools, the feds are casting a more watchful eye.

Posted 12/29/2009Internet RetailerPost a comment

Education and entertainment

Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers.

Posted 08/27/2008Internet RetailerPost a comment