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  • A sports e-retailer reflects on the football frenzy

    / Technology

    A sports e-retailer reflects on the football frenzy

    Despite the Steelers’ Super Bowl loss, ThePittsburghFan.com says it had a winning season.

    Posted 02/08/2011Allison Enright3 comments

    Despite the Steelers’ Super Bowl loss, ThePittsburghFan.com says it had a winning season.

    Related Searches:Netsuite

  • Super Bowl ads can be prime-time blunder

    With more than 130 million television viewers, the Super Bowl attracts a lot of businesses willing to pay millions for commercial spots. Despite the large audience, advertising during the Super Bowl doesn't always make good business sense. "Ask all the dot-com companies that went belly-up just how useful their expenditures were on last year's Super Bowl ads," says Marvin Goldberg, professor of marketing in Penn State's Smeal College of Business...

    Posted 01/30/2001Don DavisPost a comment

    With more than 130 million television viewers, the Super Bowl attracts a lot of businesses willing to pay millions for commercial spots. Despite the large audience, advertising during the Super Bowl doesn't always make good business sense. "Ask all the dot-com companies that went belly-up just how…

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