/ E-Retailers

Playboy’s 2008 web sales hop into negative territory

It was a tough end of the year for Playboy Enterprises, which sells online at web sites ShoptheBunny.com and PlayboyStore.com. For the full year, web sales declined by 24% and total sales dropped by 14%.

Posted 04/08/2009Bill BriggsPost a comment

/ E-Retailers

Playboy isn’t playing games in the face of weaker web sales

Playboy Enterprises Inc. is looking at $10 million more in cost cutting in the wake of declining sales. For the second quarter e-commerce revenue declined by 21.6%, while total sales dropped by 14.4%.

Posted 09/10/2008Mark BrohanPost a comment

/ E-Retailers

Q1 e-commerce revenue for Playboy Enterprises was down 3%

Playboy Enterprises reported first quarter web sales of $15.2 million, down 3% from $15.7 million in Q1 2007, but the company is beefing up its e-commerce channel. Overall revenue was down 8% compared to the prior year quarter.

Posted 05/21/2008Mark BrohanPost a comment

A new old approach: Online category killer

DeepDiscountDVD.com revives an old online retailing idea: focus on one product and sell it for less than anyone else.

Posted 08/30/2001Internet RetailerPost a comment

/ Press Release

Playboy.com Expands eCommerce Operations with Demandware Platform

eTail 2007 Conference, Palm Desert, CA, February 13, 2007--Demandware (www.demandware.com) announced today that Playboy.com has expanded its eCommerce operations with the successful launch of ShoptheBunny.com and the relaunch of PlayboyStore.com on the Demandware eCommerce platform. The sites support Playboy.com’s strategy to leverage the strength of the Playboy brand and extend the reach of its apparel and beauty merchandise to new target...

Posted 02/13/2007