/ Technology

Podcasting gains traction with U.S. adults, study says

Audio and video versions of podcasting are building a strong following among U.S. consumers aged 18 and up, creating a growing market for e-commerce sites like Apple’s iTunes and eMusic.com, Nielsen/NetRatings reported this week.

Posted 07/14/2006Paul DemeryPost a comment

/ Technology

They get all the hype—and not much of the money

Spending on advertising in blogs, podcasts and RSS (really simple syndication) grew 198.4% to $20.4 million in 2005, according to research from PQ Media. Such spending will more than double this year, but still clock in at only $49.8 million.

Posted 04/13/2006Kurt PetersPost a comment

Podcast ad spending will reach $300 million by 2010, eMarketer says

Podcasting advertising will reach $80 million this year and $300 million by 2010, eMarketer predicts. In addition, the U.S. audience for podcasts could reach 25 million by 2008 and 50 million by 2010.

Posted 03/02/2006Kurt PetersPost a comment

/ Technology

iTunes users subscribe to 1 million podcasts in two days, Apple reports

In just two days after the introduction last week of iTunes 4.9, which helps users manage their podcast subscriptions, iTunes customers subscribed to more than 1 million podcasts from the new iTunes Podcast Directory, Apple reports.

Posted 07/06/2005Kurt PetersPost a comment

/ Press Release

Podcast Audience Tracking for Major Media & High-Volume Podcasts Announced by PodGarden

PodGarden’s Audience Measurement Technology Allows Enterprise-Level Producers to Verify Podcasting’s Reach Traverse City, MI (January 29, 2006)-PodGarden™, a division of Oneupweb and a corporate podcast production and promotion company, brings credibility to podcasting audience measurement today by launching an enterprise-level tracking service. The service, named PodTractor™, is capable of verifying audiences for large podcasting organizations...

Posted 01/30/2007

/ Press Release

Cracking the iTunes Code—New Podcast Tracking System Tracks Unique Individual iTunes Subscribers

Oneupweb`s PodTractor™ Technology Differentiates Unique iTunes Subscribers From Single Episode Downloads LAKE LEELANAU, MI -- August 28, 2006-Oneupweb, an online marketing leader, and creator of PodTractor™ a revolutionary, hosted tracking technology, reports today that PodTractor can measure iTunes podcast subscribers. PodTractor allows marketers and podcast producers to analyze the behavior of unique iTunes subscribers, in addition to those...

Posted 09/01/2006

/ Press Release

Integrated Online Marketing Firm Oneupweb Issues New Podcast White Paper on the Marketing Benefits of Podcasting

“Consider Podcasting” Debuts on Oneupweb.com, Providing Search Marketing Advice To Go LAKE LEELANAU, MI -- July 11, 2006-Lisa Wehr, CEO of Oneupweb the trusted leader in search engine optimization and online marketing, today announced the release of “Consider Podcasting” the latest episode in the firm’s Integrated Online Market (iOM) podcast series. Targeted to businesses looking to add podcasting into their online communications mix, this audio...

Posted 07/18/2006

/ Press Release

Audible Begins RSS Delivery of the World`s Leading Periodic Audio Content

Audible enables podcasting of periodic programming such as The New York Times, The Wall Street Journal, This American Life and Charlie Rose WAYNE, N.J.--June 24, 2005--Audible, Inc. (NASDAQ: ADBL, www.audible.com), the leader in spoken audio information and entertainment on the Internet, today announced that its wide selection of periodic audio content can now be delivered to its customers via secure Really Simple Syndication (RSS), while...

Posted 06/24/2005