/ Technology

King Arthur Flour cooks up higher checkout conversion rates

With a checkout process streamlined by its in-house technology team, the retailer of baking products has boosted the number of customers who complete the checkout process after adding items to a cart, director of online services Halley Silver says.

Posted 12/15/2009Zak StamborPost a comment

Related Searches:Guest Checkout

/ Technology

Retailer and Google spar over checkout requirements

After Google began requiring it to keep a high reserve of funds to cover unfulfilled customer orders placed through Google Checkout, e-retailer Gordian Project downplayed Google as a payment option and boosted its overall number of orders.

Posted 11/05/2009Paul DemeryPost a comment

/ Marketing

Web site improvements boost DrillSpot.com’s August sales by 54%

Following a site redesign, August sales at online hardware and home improvements retailer DrillSpot.com grew 54% over August a year ago to $931,000 from $605,000.

Posted 09/03/2009Katie DeatschPost a comment

/ Marketing

E-retailers plan to tackle checkout process to save sales, survey finds

79% of retailers in the State of Online Retailing 2009 report from Forrester Research and Shop.org rate checkout a top priority.

Posted 07/15/2009Don DavisPost a comment

/ Technology

Panasonic turns to customer feedback for checkout redesign

Panasonic Consumer Electronics Company gathered feedback from web customers when redesigning its online checkout process. The result? More information on a single web page and a progress meter showing customers how far along they are in checkout.

Posted 04/23/2009Paul DemeryPost a comment

Related Searches:Checkout Best Practices

/ Marketing

ToolBarn.com gets personal when retooling site

The e-retailer uses personalization technology that adds recommendations and looks at group behavior when piecing together pages. The result has been a jump in average order value and annual orders.

Posted 01/30/2009Katie DeatschPost a comment

/ Marketing

Google Checkout replaces Buy Now buttons to support multiple-item shopping

Instead of requiring shoppers to hit Buy Now for each item, sites using Google Checkout’s basic service can now offer a Google shopping cart for purchasing multiple products at the same time.

Posted 10/30/2008Paul DemeryPost a comment