/ Technology

Consumers get turned off—literally—by top consumer turn-offs at web sites

70% of consumers told a Hostway survey they’re unlikely to purchase from or return to a web site after encountering a pet peeve. Because 75% of consumers won`t complain, such annoyances may have a negative impact that’s difficult to trace, Hostway says.

Posted 08/01/2005Kurt PetersPost a comment

/ Technology

PriceGrabber.com, MLB.com weigh in on spyware issue

Both sites announce they will not partner with those who use ad-triggering “spyware” software to serve ads, joining other marketers now taking a stand against the use of the pop-up advertising-enabling technology.

Posted 07/06/2004Mary WagnerPost a comment

/ Technology

Gevalia and Atkins settle with L.L. Bean in spyware complaint

Consent decrees bar the companies from authorizing ads for their products on the L.L. Bean site and include the undisclosed payment of damages to Bean. Nordstrom and J.C. Penny, also named in Bean’s complaint, are litigating the case.

Posted 06/22/2004Kurt PetersPost a comment

/ Technology

Overstock.com sues SmartBargains.com over “spyware” complaints

Overstock becomes the second online retailer in a week to announce a suit against another retailer over the issue of so-called “spyware.” The complaint is the first to invoke Utah’s new Spyware Control Act.

Posted 05/20/2004Kurt PetersPost a comment

/ Technology

L.L. Bean sues Nordstrom, JC Penney, others over pop-up ad practices

Bean’s complaint alleges that pop-up ads for the companies that appear on LLBean.com infringe on L.L. Bean’s trademark rights. The ads cited are enabled by technology from Claria Corp., formerly Gator Corp., says Bean.

Posted 05/19/2004Kurt PetersPost a comment

/ Technology

Rich media rise to 37% of online ads, study says

Rich media ads continue to become more common among online advertising, reaching 37% of online ads in Q3 , DoubleClick reports. The average rich media ad has a click-through rate of 1.57%.

Posted 10/28/2003Kurt PetersPost a comment

/ Technology

EarthLink becomes first major ISP to offer rich media ad blocker

Pop-ups and rich media ads are proliferating and could constitute nearly half of all Internet ads served up by the end of the year, the ISP says. A new blocking feature lets EarthLink users choose which ones they want to see.

Posted 06/04/2003Mary WagnerPost a comment

Guess what: Not everyone hates pop-ups, retailers say

1-800-Flowers.com and eBags tell NRF session that enough customers respond to pop-up windows that they worth doing.

Posted 01/17/2002Kurt PetersPost a comment