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  • HTML vs. Text

    Sometimes functionality trumps beauty when it comes to e-mail marketing. Herschell Gordon Lewis tells how to know when.

    Posted 10/31/2002Internet RetailerPost a comment

    Sometimes functionality trumps beauty when it comes to e-mail marketing. Herschell Gordon Lewis tells how to know when.

  • The Object of Subject Lines

    With limited space, e-mail marketing subject lines must sing.

    Posted 05/23/2002Internet RetailerPost a comment

    With limited space, e-mail marketing subject lines must sing.

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