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  • Gap gets maternal, but only online

    Pregnant Netizens didn’t have to wait until Mother’s Day for a gift from Gap Inc.: a new line of maternity clothes being test-marketed on the retailer’s Web site. “Ever since launching Baby Gap,” says a company spokesperson, “mothers have been vocal about maternity clothes.” The Web-exclusive line mainly consists of Gap classics converted for the maternity set. The offerings include t-shirts, shells, cardigan sweaters, stretch pants, and...

    Posted 12/26/2000Don DavisPost a comment

    Pregnant Netizens didn’t have to wait until Mother’s Day for a gift from Gap Inc.: a new line of maternity clothes being test-marketed on the retailer’s Web site. “Ever since launching Baby Gap,” says a company spokesperson, “mothers have been vocal about maternity clothes.” The Web…

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