/ Technology

Ad research group explores value of new advertising media

A new book from the Advertising Research Foundation, “The Online Advertising Playbook,” addresses multiple forms of online marketing and shows how Sprint and Procter & Gamble have used online word-of-mouth to quickly introduce products to consumers.

Posted 04/26/2007Paul DemeryPost a comment

/ Technology

ServiceMagic.com breaks into Top 10 home & garden sites

ServiceMagic’s web site, which links up consumers and home improvement contractors, came on strong in January, with unique visitors to the site growing 231% from a year earlier, Nielsen/NetRatings reports.

Posted 03/02/2007Kurt PetersPost a comment

/ Technology

eBay home leads in traffic to home and garden sites in October

EBay Home had the most traffic of the top 10 online home and garden sites in October, with 12.9 million visitors, up 8% from 11.9 million a year earlier, Nielsen/NetRatings reports.

Posted 11/17/2006Kurt PetersPost a comment

/ Technology

EBay leads in visits to online shopping sites in August

EBay Inc. recorded the most traffic among the top 10 online shopping sites in August, with 89.4 million visits, up 5% from a year earlier, according to Nielsen/NetRatings. Amazon.com Inc. ranked second with 59.5 million visits.

Posted 10/06/2006Kurt PetersPost a comment

/ Technology

eBay Home leads in visits to home and garden sites in July

eBay Home had the most traffic among the top 10 home and garden sites in July, with 11.9 million visits, up 19% from 10 million visits in 2005, Nielsen/NetRatings Inc. reports.

Posted 09/08/2006Kurt PetersPost a comment

/ Technology

Home Shopping Network posts largest gain among top home and garden sites

Visits to eight of the top 10 home and garden sites rose by double-digits in February, with Home Shopping Network experiencing a 31% increase to 3.4 million from 2.6 million a year earlier, according to Nielsen/NetRatings.

Posted 03/17/2006Kurt PetersPost a comment

/ Technology

eBay takes commanding lead in visits to home-and-garden sites

eBay led all online retailers in the number of unique visitors to home-and-garden sites for the week ended Dec. 21, surpassing second-ranked Home Depot by more than three times, Nielsen/NetRatings reports.

Posted 12/31/2003Paul DemeryPost a comment

/ Technology

Drugstore.com lands another P&G pre-launch deal

Following its successful participation in the pre-launch of P&G’s Crest Whitestrips toothpaste, Drugstore.com will be part of the pre-launch of P&G’s ThermaCare Air-Activated HeatWraps.

Posted 12/12/2001Kurt PetersPost a comment

The NRF, Wal-Mart, and Obama

My guess is that Procter & Gamble noticed how other consumer brand manufacturers grew their web sales by 15% last year.

Posted 07/30/2009Internet RetailerPost a comment

Fashion’s online faux pas

Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking damage to their brand in their online offerings, says to a survey from Brand Keys Inc.

Posted 09/30/2004Internet RetailerPost a comment