Procter & Gamble

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21 - 30 of 33 Results

  • The NRF, Wal-Mart, and Obama

    My guess is that Procter & Gamble noticed how other consumer brand manufacturers grew their web sales by 15% last year.

    Posted 07/30/2009Internet RetailerPost a comment

    My guess is that Procter & Gamble noticed how other consumer brand manufacturers grew their web sales by 15% last year.
  • P&G is loving the results of its dumpcupid.com promo

    The humorous videos portraying Cupid as a chunky, aging frat boy became a web sensation in the weeks leading up to Valentine’s Day, enabling Procter & Gamble to slip in marketing messages for its Herbal Essences shampoo.

    Posted 08/02/2007Paul DemeryPost a comment

    The humorous videos portraying Cupid as a chunky, aging frat boy became a web sensation in the weeks leading up to Valentine’s Day, enabling Procter & Gamble to slip in marketing messages for its Herbal Essences shampoo.
  • / Technology

    Ad research group explores value of new advertising media

    A new book from the Advertising Research Foundation, “The Online Advertising Playbook,” addresses multiple forms of online marketing and shows how Sprint and Procter & Gamble have used online word-of-mouth to quickly introduce products to consumers.

    Posted 04/26/2007Paul DemeryPost a comment

    A new book from the Advertising Research Foundation, “The Online Advertising Playbook,” addresses multiple forms of online marketing and shows how Sprint and Procter & Gamble have used online word-of-mouth to quickly introduce products to consumers.
  • / Technology

    ServiceMagic.com breaks into Top 10 home & garden sites

    ServiceMagic’s web site, which links up consumers and home improvement contractors, came on strong in January, with unique visitors to the site growing 231% from a year earlier, Nielsen/NetRatings reports.

    Posted 03/02/2007Kurt PetersPost a comment

    ServiceMagic’s web site, which links up consumers and home improvement contractors, came on strong in January, with unique visitors to the site growing 231% from a year earlier, Nielsen/NetRatings reports.
  • / Technology

    eBay home leads in traffic to home and garden sites in October

    EBay Home had the most traffic of the top 10 online home and garden sites in October, with 12.9 million visitors, up 8% from 11.9 million a year earlier, Nielsen/NetRatings reports.

    Posted 11/17/2006Kurt PetersPost a comment

    EBay Home had the most traffic of the top 10 online home and garden sites in October, with 12.9 million visitors, up 8% from 11.9 million a year earlier, Nielsen/NetRatings reports.
  • / Technology

    EBay leads in visits to online shopping sites in August

    EBay Inc. recorded the most traffic among the top 10 online shopping sites in August, with 89.4 million visits, up 5% from a year earlier, according to Nielsen/NetRatings. Amazon.com Inc. ranked second with 59.5 million visits.

    Posted 10/06/2006Kurt PetersPost a comment

    EBay Inc. recorded the most traffic among the top 10 online shopping sites in August, with 89.4 million visits, up 5% from a year earlier, according to Nielsen/NetRatings. Amazon.com Inc. ranked second with 59.5 million visits.
  • / Technology

    eBay Home leads in visits to home and garden sites in July

    eBay Home had the most traffic among the top 10 home and garden sites in July, with 11.9 million visits, up 19% from 10 million visits in 2005, Nielsen/NetRatings Inc. reports.

    Posted 09/08/2006Kurt PetersPost a comment

    eBay Home had the most traffic among the top 10 home and garden sites in July, with 11.9 million visits, up 19% from 10 million visits in 2005, Nielsen/NetRatings Inc. reports.
  • / Technology

    Home Shopping Network posts largest gain among top home and garden sites

    Visits to eight of the top 10 home and garden sites rose by double-digits in February, with Home Shopping Network experiencing a 31% increase to 3.4 million from 2.6 million a year earlier, according to Nielsen/NetRatings.

    Posted 03/17/2006Kurt PetersPost a comment

    Visits to eight of the top 10 home and garden sites rose by double-digits in February, with Home Shopping Network experiencing a 31% increase to 3.4 million from 2.6 million a year earlier, according to Nielsen/NetRatings.
  • Fashion’s online faux pas

    Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking damage to their brand in their online offerings, says to a survey from Brand Keys Inc.

    Posted 09/30/2004Internet RetailerPost a comment

    Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking…
  • / Press Release

    J. CREW CHOOSES FREEBORDERS FABRIC & TRIM SOLUTION

    Fashion Leader Seeks Improve Product Development Efficiencies SAN FRANCISCO, CA, April 21, 2004 – Freeborders, the worldwide leader in Product Lifecycle Management (PLM) solutions for retailers and brands, announced today that leading men`s and women`s apparel retailer J. Crew Group, Inc. will use Freeborders Fabric & Trim solution to significantly improve the management of its fabrics, labels and trims. The majority of the product development...

    Posted 04/21/2004

    Fashion Leader Seeks Improve Product Development Efficiencies SAN FRANCISCO, CA, April 21, 2004 – Freeborders, the worldwide leader in Product Lifecycle Management (PLM) solutions for retailers and brands, announced today that leading men`s and women`s apparel retailer J. Crew Group, Inc. will…

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