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  • The NRF, Wal-Mart, and Obama

    My guess is that Procter & Gamble noticed how other consumer brand manufacturers grew their web sales by 15% last year.

    Posted 07/30/2009Internet RetailerPost a comment

    My guess is that Procter & Gamble noticed how other consumer brand manufacturers grew their web sales by 15% last year.

  • Fashion’s online faux pas

    Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking damage to their brand in their online offerings, says to a survey from Brand Keys Inc.

    Posted 09/30/2004Internet RetailerPost a comment

    Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking…

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