/ E-Retailers

JomaShop says its new social media app is turning shoppers into buyers

JomaShop recently added a widget to its web site that shows shoppers if consumers in their ZIP code or their friends purchased items from the retailer. Shoppers who use the widget convert six times more often that those who did not.

Posted 03/05/2010Zak StamborPost a comment

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/ Technology

Sports Unlimited examines the best ways to boost conversion rates

By diverting some shoppers to test the benefits of new site elements, such as increasing the prominence of its Add to Cart button, Sports Unlimited Inc. aims to identify the changes that boost conversion rates.

Posted 01/08/2010Zak StamborPost a comment

/ Marketing

Clear signs for shoppers make for a friendly web site design, expert says

Some web retailers focus too much on cart abandonment rates and begin-checkout rates, when they could better win over customers with clear headlines and labels that direct them to the products they’re looking for, design consultant Larry Becker says.

Posted 10/15/2009Paul DemeryPost a comment

/ Technology

Online shoppers can’t be dumped into categories, Drugstore.com CEO warns

As the web provides more choices in how to shop, online shoppers are increasingly showing independence in how they like to shop across multiple categories of product and price, Drugstore.com CEO Dawn Lepore says.

Posted 09/23/2009Paul DemeryPost a comment

/ Marketing

Luxury retailer uses rich media to cut return rates and boost conversions

The implementation of rich media technologies has helped Forzieri.com cut its return rate to 5%, below the industry average, as well as increase conversion rates by 20%, the online luxury fashion retailer says.

Posted 08/25/2009Katie DeatschPost a comment

/ E-Retailers

AllAmericanDirect.com reaches out beyond its core TV satellite dish market

AllAmericanDirect.com has released more details about how it plans to expand beyond its traditional TV satellite dish products and services. The retailer plans to offer about 500,000 SKUs across several product categories within a year.

Posted 08/25/2009Katie DeatschPost a comment

/ Technology

Online videos tackle tough questions like, Why is this shoe right for me?

Offering online videos is the best way to answer customers’ questions that regular product descriptions simply can’t, such as “Why is this shoe right for me?” says Peter Leech, chief marketing officer of OnlineShoes.com.

Posted 07/16/2009Paul DemeryPost a comment

/ Technology

Organize-It lifts conversions by 10% on some products with product reviews

Providing negative as well as positive reviews provides transparency to customers, says Chris Nylen, general manager of Organize-It, an online retailer of home storage products.

Posted 04/07/2009Katie DeatschPost a comment